There is a lot of opportunity for dairy this year, but there may be challenges

“The upward trajectory in the dairy industry is strong.”

The U.S. dairy industry is growing, providing ample opportunity for producers. The $76 billion category is larger than any other, including alcohol.

However, CoBank economist Corey Geiger warns that the growth does not come without some challenges.

“Sixteen to 17% of our dairy products go to export in the United States,” Geiger explains. “So with the word ‘tariff’ coming about...you know, issues in that area, we might see a little bit of slowed sales. The upward trajectory in the dairy industry is strong, and actually, in 2024, milk beverage sales, fluid milk, were actually stable. So, if we can stabilize that category and see great growth in cheese, butter, and whey proteins—it’s a bright future.”

While those tariff concerns have been held off for a month, the market is still facing unprecedented volatility.

“We were looking at a little more supportive to that market just a couple of weeks ago, but the unprecedented volatility in the cheese market and demand being about a half a percent slower, and then the perception on what tariffs could do really kind of knocked the support out under that market,” notes JSA Dairy Division Lead Robin Schmahl. “And so, we might be looking at something a little bit less as far as an average price than what we were looking at maybe about three weeks ago.”

The USDA’s latest milk production estimates show that in December, milk in the 24 major producing states totaled 18 billion pounds.

Related Stories
One trader said the products entering the U.S. are primarily grind and trim, noting that the volume and type of beef, on its own, should not cause a major disruption. However, he says fund traders are reacting heavily to headlines rather than market realities.
Shaun Haney, host of RealAg Radio, provides the latest insight into the timing, expectations, and broader considerations of the potential aid package, despite increasing exports to China.
Higher rail tariffs and tighter Canadian supplies will keep oat transportation costs firm into 2026.
Mike Steenhoek of the Soy Transportation Coalition discusses industry reactions to the proposed Union Pacific–Norfolk Southern merger, the Surface Transportation Board’s review process, and current conditions on the Mississippi River.
Sen. Roger Marshall discusses the Senate’s unanimous passage of the Whole Milk for Healthy Kids Act and what expanded milk options could mean for students and dairy farmers. Industry groups say it is a win for student nutrition and dairy producers.
Lower tariff rates and new rail-service proposals may improve corn movement efficiency during early-season marketing.
Crop producers face tightening credit and lower incomes, while strong cattle markets continue to stabilize finances in livestock-heavy regions.
Removing the 40% duty sharply lowers U.S. beef import costs on beef, coffee, fertilizer and fruit, and restores Brazil’s competitiveness during a period of tight domestic supply.
Bangladesh recently pledged to purchase 700,000 tons of U.S. wheat and has also become a new buyer of American soybeans.

Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.