The U.S. dairy industry is growing, providing ample opportunity for producers. The $76 billion category is larger than any other, including alcohol.
However, CoBank economist Corey Geiger warns that the growth does not come without some challenges.
“Sixteen to 17% of our dairy products go to export in the United States,” Geiger explains. “So with the word ‘tariff’ coming about...you know, issues in that area, we might see a little bit of slowed sales. The upward trajectory in the dairy industry is strong, and actually, in 2024, milk beverage sales, fluid milk, were actually stable. So, if we can stabilize that category and see great growth in cheese, butter, and whey proteins—it’s a bright future.”
While those tariff concerns have been held off for a month, the market is still facing unprecedented volatility.
“We were looking at a little more supportive to that market just a couple of weeks ago, but the unprecedented volatility in the cheese market and demand being about a half a percent slower, and then the perception on what tariffs could do really kind of knocked the support out under that market,” notes JSA Dairy Division Lead Robin Schmahl. “And so, we might be looking at something a little bit less as far as an average price than what we were looking at maybe about three weeks ago.”
The USDA’s latest milk production estimates show that in December, milk in the 24 major producing states totaled 18 billion pounds.
Corn and wheat exports remain a demand bright spot, while soybeans are transitioning into a more typical late-winter shipping slowdown.
January 21, 2026 10:36 AM
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Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
January 20, 2026 03:25 PM
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Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
January 20, 2026 02:47 PM
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Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
January 20, 2026 02:04 PM
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From rising trade tensions in Europe to a pending Supreme Court decision on tariffs and shifting demand from China, global trade policy spearheaded by President Donald Trump continues to shape the outlook for U.S. agriculture—adding uncertainty as farmers navigate another volatile year.
January 20, 2026 01:14 PM
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The Surface Transportation Board rejects the proposed Norfolk Southern–Union Pacific merger, prompting concerns from agricultural shippers about rail consolidation, service reliability, and higher transportation costs.
January 20, 2026 12:25 PM
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Freight volatility and route selection remain critical to soybean export margins and competitiveness.
January 19, 2026 04:00 PM
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Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
January 19, 2026 01:00 PM
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While short-term volatility remains a risk, softer ocean freight rates in 2026 could improve export margins.
January 18, 2026 12:00 PM
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