Kubota Honors Farmer-Veterans Through “Geared to Give” Program

Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.

GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.

Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.

In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.

Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.

Honoring American Heroes on Veterans Day

As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.

Follow the link below to discover more veteran stories and tributes to American Heroes like this one:

MORE: AMERICAN HEROES

Related Stories
As the new year begins, both farmers and rural families are taking stock of their finances and planning ahead for 2026.
Last year was a busy year for pesticide litigation in the United States. At No. 10, it kicks off RFD-TV Legal Expert Roger McEowen’s list of the “Top 10” Agricultural Law and Tax Developments of 2025.
On a spreadsheet, it looks like the ultimate way to harvest extra profit. But in the eyes of the IRS—as RFD-TV Farm Legal & Tax Expert Roger McEowen explains—this “tax-free” bank can quickly turn into a field full of weeds.
Bigger cows must wean proportionally heavier calves to justify higher ownership costs.
Read the full press release published by the U.S. Department of Agriculture.
Lily Pryer’s passion shows how National FFA members are making an impact in classrooms and communities all across Rural America.

LATEST STORIES BY THIS AUTHOR:

Livestock Conservancy Senior Program Manager Jeannette Beranger explains the upcoming poultry census and ongoing efforts to preserve rare and heritage poultry breeds raised across the U.S.
Alliant Chairman of Agriculture and former U.S. Ag Secretary Mike Johanns explains the R&D Tax Credit, the recent Tax Court ruling, and ways livestock producers and agribusinesses can qualify.
Texas Ag Commissioner Sid Miller joins us to discuss the cattle herd rebuild, trade concerns, and how ranchers would define “America First” policy priorities.
Stream all the action from livestock shows across Rural America with your annual subscription only on RFD+
Ag Committee Chairman Rep. Glenn “GT” Thompson has referred to the proposal as “Farm Bill 2.0.”
RealAg Radio host Shaun Haney talks about the U.S. House’s latest vote to roll back tariffs on Canada and the ongoing discussions surrounding North American trade.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.