Kubota Honors Farmer-Veterans Through “Geared to Give” Program

Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.

GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.

Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.

In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.

Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.

Honoring American Heroes on Veterans Day

As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.

Follow the link below to discover more veteran stories and tributes to American Heroes like this one:

MORE: AMERICAN HEROES

Related Stories
Farm Bureau Economist Faith Parum discusses the latest Farm Bill proposal and the path ahead for Congress and U.S. agriculture.
Small Business Administration Deputy Administrator Bill Briggs joined us with an update on how the SBA is working to support rural communities and small businesses across the country.
Federal aid helps, but producers will bear most of the losses. Balance sheets may look stable, but margins remain fragile without policy support.
Bayer’s Monsanto announces $7.25B class settlement for Roundup™ lawsuits alleging Non-Hodgkin lymphoma (NHL), covering claims over 21 years.
Farmer Ed Bell shares how AGRAbility helped him return to his family’s strawberry farm and inspire resilience, legacy, and hope in rural life.
The USDA’s Farm Service Agency (FSA) has issued final Emergency Livestock Relief Program (ELRP) payments totaling more than $1.89 billion.

LATEST STORIES BY THIS AUTHOR:

Oklahoma Cattlemen’s Michael Kelsey joined us to discuss wildfire impacts across the Southern Plains, the importance of community support, and the path forward for affected producers.
As ag lawmakers in the Senate await the House vote on the Farm Bill, they are eager to discuss the challenges farmers face before it is their turn to take up the critical legislation.
Elena Chavez with Halter provided insight into the company’s virtual fencing technology, its adoption in the U.S., and the impact of recent funding on ranching operations.
Brooks York with AgriSompo addresses how current market conditions and risk management are impacted by volatility in the Middle East, and considerations for farmers in the spring planting season.
The Biden Administration launched the Increasing Land, Capital, and Market Access (ILCMA) program in 2023 to help underserved farmers facing barriers to land ownership.
Farm CPA Paul Neiffer provided guidance on navigating the R&D tax credit, emphasizing record-keeping, eligibility, and maximizing potential savings as crop margins remain the key pressure point for farmers.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.