Land O’Lakes: High-Protein Diets and GLP-1 Trends Creates New Growth Opportunities for Dairy

Land O’Lakes President of Dairy Foods Heather Anfang discusses evolving consumer eating habits and the company’s investment in expanding dairy protein production.

ST. PAUL, MINN. (RFD-TV) — Growing consumer interest in protein and changing eating habits are creating new opportunities for the dairy industry, prompting Land O’Lakes to expand its focus on high-value dairy protein production.

Heather Anfang, President of Dairy Foods at Land O’Lakes, joined us on Monday’s Market Day Report to discuss how the dairy sector has evolved during her 27 years with the company and the trends driving today’s market.

In her interview with RFD-TV, Anfang said demand for dairy protein is being fueled by both population growth and increasing nutritional awareness, including dietary guidance that emphasizes the importance of dairy as consumers place greater focus on protein-rich foods.

She also discussed why dairy protein is seeing renewed global relevance, including the growing popularity of high-protein, lower-carbohydrate diets and changing consumer preferences associated with GLP-1 medications.

The conversation also explored what Land O’Lakes’ investment in high-value dairy protein production could mean for dairy farmers, supply chains and the broader dairy sector.

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Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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