New AEM Campaign Celebrates ‘The Makers’ Powering the Agriculture Sector

Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.

WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.

Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.

Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.

Related Stories
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
RealAg Radio host Shaun Haney discusses how AI integration in grocery retail could impact farmers and the broader food supply chain.
Livestock Conservancy Senior Program Manager Jeannette Beranger explains the upcoming poultry census and ongoing efforts to preserve rare and heritage poultry breeds raised across the U.S.
Alliant Chairman of Agriculture and former U.S. Ag Secretary Mike Johanns explains the R&D Tax Credit, the recent Tax Court ruling, and ways livestock producers and agribusinesses can qualify.
Texas Ag Commissioner Sid Miller joins us to discuss the cattle herd rebuild, trade concerns, and how ranchers would define “America First” policy priorities.
RealAg Radio host Shaun Haney talks about the U.S. House’s latest vote to roll back tariffs on Canada and the ongoing discussions surrounding North American trade.

LATEST STORIES BY THIS AUTHOR:

It’s National FFA Week, and today we’re celebrating Alumni Day by highlighting some inspiring former FFA members making an impact in agriculture and beyond.
Alan Bjerga of the National Milk Producers Federation discusses the Dairy Margin Coverage program, recent improvements, and what producers need to know ahead of this week’s enrollment deadline.
William Lee Golden joined us to talk about his farming roots, his storied career with the Oak Ridge Boys, and how his new book and music continue to reflect the values that have guided him throughout his life and career.
Glyphosate and phosphorus are deemed critical to U.S. national defense, ensuring farmers’ access while signaling a shift toward regenerative agriculture. RealAg Radio host Shaun Haney shares insight on the Trump Administration’s move and what it could mean for U.S. farmers moving forward.
Claire Woeppel, Central Region Vice President with the National FFA Organization, joined us to discuss Alumni Day, the lasting impact of FFA supporters, and why honoring that legacy matters during National FFA Week.
UNL Extension’s Troy Walz discusses the Nebraska Ranch Practicum, where sessions are held, how producers can get involved, and what ranchers can gain from participating in the program.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.