What If You Could See Like a Cow? Wisconsin Researchers Are Making It Possible With VR Technology

“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.

RIVER FALLS, WISCONSIN (RFD News) — New research out of the University of Wisconsin-River Falls is giving producers a different perspective on livestock handling by showing what it is like to see the world through the eyes of cattle. The project uses an animal eye simulator, or “cow goggles,” to improve how cattle are handled in farm and facility settings.

Program Manager Ashlynn Kirk joined Wednesday’s Market Day Report to explain how the system works and how it can benefit the agriculture industry.

“The person who is experiencing the cow vision essentially has virtual reality goggles that they put on and a helmet that has a camera mounted to the top of it,” Kirk said. “They are seeing in real time through those virtual reality goggles what that camera is seeing on top of their head.”

Kirk says cattle have a much wider field of vision than humans, allowing them to see nearly all the way around them. They also have dichromatic vision, meaning they see fewer colors, and their eyes take longer to adjust to changes in light.

She says understanding those differences can help explain why cattle may hesitate or react in certain environments.

Kirk says the goal of the project is to improve the interaction between animals and handlers. By seeing from the animal’s perspective, producers can make adjustments to facilities and handling practices that reduce stress and improve movement.

Related Stories
Local leaders are being urged to set clear expectations before approving new data centers.
Farmers could soon search USDA statistics by voice instead of digging through traditional reports.
European farmers seek crop traits that boost productivity, improve nutrient use, and increase resilience while reducing costs, according to Dr. Peter Beetham of Cibus.
Data center growth is increasing demand for power and water, raising questions about utilities, on-site generation, and impacts on rural communities.
NASA is working with Kansas farmers to make Earth observation data more useful on the farm.
Only 6% of surveyed farmers cited AI as a trusted decision source, compared with 56% for technical agronomists.

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


LATEST STORIES BY THIS AUTHOR:

FarmHer Liz Fielder shared how she returned to agriculture and built a business on the farm.
Airbnb and American Farmland Trust are offering funding to help farms welcome visitors.
Organizers are working with state veterinarians to manage biosecurity as cattle arrive.
Gov. Jim Pillen says his plan would broaden the sales tax base without taxing farm equipment.
Organic cranberry and stone fruit growers will gain more flexibility beginning with the 2027 crop year.
More than 250 people are taking part in the 53rd annual tour across Montana’s Hi-Line.
Agriculture Shows
Agriculture is the most important industry in the world, and Ag PhD Daily brings you the information you need to best manage your business only on RFD-TV and RFD+
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.