New ‘America First’ Trade Promotion Program Funds Ag Export Expansion, Including $14 Million for U.S. Soy

U.S. Soybean Export Council CEO Jim Sutter joins us to discuss the impact of new trade development funding for U.S. soy.

Soybean plants growing in a field backlit by the sun

bobex73 - stock.adobe.com

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture’s Foreign Agricultural Service has announced additional support for American farmers and producers through the America First Trade Promotion Program, aimed at expanding export markets for U.S. food and agricultural products.

The agency says the funding will help strengthen U.S. agriculture’s presence in existing markets while opening new opportunities for producers around the world.

“USDA’s market development programs have a proven record of delivering for our farmers, ranchers, and producers,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg. “Partnering with industry opens new doors for trade, strengthening our position in the global marketplace and advancing the administration’s priority of keeping American agriculture competitive, resilient, and ready to meet growing global demand.”

According to the USDA, the program is a precursor to additional funding tied to the Working Families Tax Cuts, which will provide $285 million annually beginning in fiscal year 2027 to support market development efforts like the Market Access Program and the Foreign Market Development Program.

Officials say the America First Trade Promotion Program will provide funding to 55 nonprofit organizations and cooperatives, helping exporters build relationships and capitalize on new trade opportunities. The funding is designed to complement existing USDA export promotion programs and provide continuity for stakeholders as additional long-term funding becomes available.

The U.S. soy industry is welcoming $14 million awarded through the America First Trade Promotion Program, which leaders will use to equip international buyers with tools to promote U.S.-grown soy in their markets.

U.S. Soybean Export Council (USSEC) CEO Jim Sutter joined us on Monday’s Market Day Report to provide an update on the investment and its implications for producers, highlighting program priorities and explaining how farmers and organizations work together to secure support.

In his interview with RFD News, Sutter discussed the impact of the funding on U.S. soy and outlined key program priorities tied to the investment. He also explained how soybean farmers and organizations collaborate to prioritize needs and submit requests when applying for funding.

Related Stories
China’s pullback is hitting core U.S. commodities hard, reshaping export expectations for soybeans, cotton, grains, and livestock.
Slower grain movement may pressure basis, but falling diesel prices could help offset transportation costs.
Plans are underway for the 27th annual Great Eastern Iowa Tractorcade, a June event celebrating farm heritage, tractor history, and rural traditions. Event manager Matt Kenney joins us to highlight the importance of commemorating farm heritage.
Farm Legal Expert Roger McEowen with the Washburn School of Law joins us to share more about the North Dakota court decision and the its larger impact on agriculture.
Fertilizer markets face uncertainty after President Trump raised the possibility of tariffs on Canadian imports, with analysts warning of supply and pricing risks. Josh Linville with StoneX provides a fertilizer industry outlook.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Harvest Pace, Logistics, and Input Costs Drive Fall Decisions
The USDA’s latest Hogs and Pigs Report caught some analysts off guard. Inventories came in lower than expected, signaling tighter supplies ahead, even as producers return to profitability this year.
Over the past decade, Tractor Supply has expanded its support through sponsorships and youth programs, all part of its broader mission to invest in the future of agriculture.
Understanding how these tax provisions interact will be key for farmers planning long-term equipment purchases or transfers within the family.
Lyndsey Smith with Real Ag Radio joined RFD-TV to share a Canadian perspective on the discussions.
National FFA Secretary Luke Jennings joins us to share how he’s feeling heading into the big week and reflect on his year of service.