The United States Department of Agriculture’s 2024 broiler forecast is out, and producer margins are riding on a reduction in cases of High-Path Avian Influenza (HPAI)
The USDA’s outlook board is projecting next year’s broiler production to be up about 1.5 percent, coming in just shy of 48 billion pounds. Prices are expected to average $1.28/pound, down about 2 percent in 2023.
However, outlook board chair Mark Jekanowski says producer margins could still improve—however, that depends on lower feed prices and an expectation for a decrease in HPAI cases.
HPAI is still a concern for poultry producers all across the U.S., but cases of the virus have slowed in recent weeks.
APHIS hasn’t posted a significant case of more than 100 birds since mid-April. The most recent was a facility in Indiana where 20 birds were culled.
Right now, the USDA is testing a handful of vaccine candidates, but industry experts warn there could be significant pushback because other countries don’t like vaccinated poultry.
Farm Bureau Economist Bernt Nelson says vaccinating the U.S. poultry population could cost the U.S. more than $6 billion dollars in lost trade value. Officials say producers should instead focus on keeping up with their biosecurity measures.
Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
January 08, 2026 11:42 AM
·
Retail pricing confirms tight cattle supplies and supports continued leverage for producers, reinforcing the need for disciplined risk management.
January 07, 2026 06:00 PM
·
Long-term demand uncertainty is reshaping specialty crop strategies as producers adapt to fewer, older consumers.
January 07, 2026 08:01 AM
·
Seasonal boxed beef softness does not change the tight-supply outlook — leverage remains closer to the farm gate heading into 2026.
January 07, 2026 06:00 AM
·
The U.S. Meat Export Federation plans to expand its global market presence in the New Year and says it is focusing its appeal on the growing middle class worldwide.
January 06, 2026 12:21 PM
·
Preserving equity through active risk management remains critical in a volatile, supply-driven market.
January 06, 2026 06:00 AM
·
Improving consumer confidence supports baseline food and fuel demand, but cautious spending limits upside potential for ag markets in 2026.
January 05, 2026 03:00 PM
·
Shaun Haney, Host of
RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.
January 05, 2026 10:41 AM
·
Cuba remains a small but dependable, cash-only outlet for U.S. grain and food products.
December 27, 2025 03:00 PM
·