STARKVILLE, Miss. (RFD NEWS) — A new calendar year offers producers a natural opportunity to reassess how grain and livestock are marketed, not just how they are produced. Will Maples, assistant professor and economist with Mississippi State University Extension, says effective marketing plans help farms manage risk year-round rather than relying on a single sales decision.
Maples stresses that a marketing plan is not designed to capture the top of the market every year. Prices are shaped by supply, demand, and unexpected shocks, including weather, trade disputes, and geopolitical events. Instead, a sound plan creates discipline, helping producers make consistent decisions aligned with business goals rather than reacting emotionally to price swings.
Those goals should drive the plan. Risk tolerance, cash-flow needs, and time horizon vary widely across operations, so marketing strategies should support the broader business plan. Cost of production is the foundation, as knowing break-even levels allows producers to set realistic price targets that protect margins.
Maples emphasizes proactive marketing. Spreading sales throughout the year, aligning targets with seasonal price strength, and documenting decisions can reduce pressure from forced sales and improve long-term outcomes.
Farm-Level Takeaway: A disciplined, break-even-based marketing plan helps protect margins and reduce risk, even when markets remain unpredictable.
Tony St. James, RFD NEWS Markets Specialist
Experts estimate the flooding from Hurricane Helene caused more than $1.3 billion in damage to Tennessee agriculture.
September 09, 2025 11:30 AM
·
Both Congressional Ag Committees took up the bill over the summer, but there’s no word on when the Senate could move forward; it does expire on September 30.
September 09, 2025 10:37 AM
·
As the Trump Administration seeks out new global trade partnerships, Congress is considering more support for farmers, which comes as the Federal Reserve warns that farmers need a safety net.
September 08, 2025 11:47 AM
·
Ag Secretary Brooke Rollins will travel to Europe and Asia to seek new trade partnerships for U.S. crops after China reduced imports due to tariffs.
September 08, 2025 11:45 AM
·
The $221 million will help farmers and ranchers cover losses from Hurricane Helene that USDA programs didn’t cover. They’ll focus on infrastructure, markets, timber, and future economic losses.
September 05, 2025 05:09 PM
·
Co-Bank Lead Dairy Economist, Corey Geiger, joined us on Friday’s
Market Day Report for a further look at the drop in replacement heifers and the trend’s longterm impact on dairy producers and cattle prices.
September 05, 2025 12:40 PM
·
