Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
A five-year-old in Etheridge, Tennessee, lost his life in a grain auger. His mother shares her story to ensure that other farm families do not have to endure that pain. RFD-TV’s own Tammi Arender reports.
Community gardens are believed to increase fruit and vegetable intake in an area, provide educational opportunities, and even lead to community beautification.
