Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Gas is where it’s at on FarmHER Amanda Freund’s family dairy in Connecticut! Learn more about a family of innovators who care about sustainability.
A wedding gift turns into a full-blown herd of llamas. The unique start for New York’s Katrina Capasso.
Out of the sea and into the greenhouse. Harvest salt from the ocean with South Carolina FarmHer Teresa Smithmyer.
Return to the good old days of horse-powered farming. A young FarmHer takes us back to her roots.
Meet agronomist and Soybean FarmHER Jenny Mennenga of LeRoy, Illinois. Jenny also grew up on a small farm in Iowa!
Meet Ashley Bandoni from California. By day, she’s in seed sales. By night, she’s a fourth-generation almond FarmHER.
When tragedy struck at Westfork Horse Ranch, owner/FarmHER Amy Heitland used her story to spread her passion for horses to the future generation of girls.
