Pork Cares Farm Impact Report: Checkoff Aims to Build Trust and Transparency in Pork’s Supply Chain

National Pork Board Chief Sustainability Officer Jamie Burr shares a closer look at the Pork Checkoff’s Pork Cares Farm Impact Report, a research program to increase trust in the pork supply chain.

FARMINGTON, ARK. (RFD-TV) — U.S. pig farmers are using on-farm data to build trust with their product. The National Pork Board (NPB) Pork Cares Farm Impact Report creates transparency in the supply chain. NPB Chief Sustainability Officer Jamie Burr joined us on Monday’s Market Day Report with a closer look at the Pork Checkoff research program aimed at strengthening market demand and fostering partnerships.

In his interview with RFD-TV News, Burr provided background on the report, what data is tracked, and how farmers can use their personalized data from it. He also explained how the NPB and state pork associations use the data, as well as whether the findings affect overall supply chain reviews.

Related Stories
In his latest Firm to Farm blog post, Roger McEowen discusses the new EPA/COE clarifications concerning WOTUS. The new measures have important implications for farmers, ranchers, and rural landowners.
Agricultural irrigation return flow exemption and “Maui factors” are the topics of today’s Firm to Farm blog post by RFD-TV ag tax and legal expert Roger McEowen with Kansas’ Washburn School of Law.

LATEST STORIES BY THIS AUTHOR:

Shawn Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us on Tuesday’s Market Day Report with the latest news from Canada impacting the ag sector.
Dr. Deb Vnoverbeke, UNL’s Head of Animal Science, joins us with more about the university’s experiential learning programs designed to prepare veterinary students for the future of agriculture.
Lewis Williamson with HTS Commodities shares an update on post-WASDE grain movement, with corn leading export momentum, soybeans steady, and wheat and sorghum continuing to move selectively.
China still has a long way to go before it meets its commitment to buy 12 million metric tons of U.S. soybeans this year.
The new WOTUS proposal narrows federal jurisdiction, restores key agricultural exclusions, and gives farmers clearer permitting rules after years of regulatory uncertainty.
UMN Extension’s Emily Krekelberg outlines today’s top farm stressors, key signs of mental health distress in rural communities, and the resources available for support.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.