Prep or Pardon? Turkey prices surge ahead of Thanksgiving

Experts predict consumers will pay nearly double the price per pound for certain types of turkey than the average cost just five years ago.

Wild Turkey

Photo via National Turkey Federation Official Twitter

Supply chain issues, inflation, and High-Path Avian Flu are all causing significant complications for the poultry industry -- and consumers should prepare to feel the strain in their wallets when they prepare their annual Thanksgiving feasts.

According to a recent survey conducted by the USDA, turkey prices are surging right before the holidays.

Prices on frozen toms saw the most shocking increase -- rising by 71 percent since 2021. The cost of frozen hens has also increased by 27 percent, and frozen bone-in turkey breasts are up 17 percent on the year.

According to USDA data, the price per pound for turkey hens has increased by 91 percent since 2018.

Wholesale prices for frozen whole turkey hens:

  • 2016 average: $1.17 per pound
  • 2017 average: $0.96 per pound
  • 2018 average: $0.80 per pound
  • 2019 average: $0.89 per pound
  • 2020 average: $1.07 per pound
  • 2021 average: $1.23 per pound
  • 2022 October estimate: $1.53 per pound

The USDA’s recent survey focused on supermarkets and their advertised prices. However, the survey did not consider the rampant issues with avian flu, which reportedly killed more than 5 million birds this year. Nearly two million of those birds died from the virus just in the last two months.

“The 2022 HPAI outbreak has returned in recent months, and the total number of meat-producing turkeys lost this year reached 7.15 million as of October 7th,” according to the USDA’s Livestock, Dairy and Poultry Outlook from Oct. 2022. “Between August 26 and October 7, 1.79 million turkeys were lost to a second wave of HPAI, primarily in Minnesota, California, and Utah.”

When it comes to the holidays this year, consumers don’t really have anywhere to hide when it comes to inflation. But what’s one way to protect your pocketbook? If you can sacrifice tradition, try reaching for turkey’s smaller cousin: chicken.

While turkey prices are skyrocketing, the USDA also reported this week that chicken prices are starting to cool off after experiencing record-high prices earlier this year.

Thanksgiving Stories
Strong demand supports sweet potatoes, but grading challenges and rising costs weigh on returns for Southeastern growers.
Low farmer shares reflect deep consolidation across the food chain, keeping producer returns thin even as retail food prices remain high.
The National Milk Producers Federation will launch a new advocacy campaign to secure a final vote, urging House lawmakers to approve the bill as soon as they return from the Thanksgiving recess.

LATEST STORIES BY THIS AUTHOR:

Reviewing risk management now can help dairy and livestock producers enter 2026 with clearer margins and fewer surprises.
Canada’s new voluntary Grocery Sector Code of Conduct will take effect on Jan. 1, a goodwill effort to promote fairness and transparency between retailers and support farms that sell directly to stores.
With record grain harvests and rising global ethanol demand, leaders across the ag and energy sectors are pushing for year-round E15 sales to mitigate the strain on grain trade.
Pork producers warn that proposed definitions of “ultra-processed” food in guidelines from the “Make America Healthy Again” plan could negatively impact industry-standard bacon, sausage, and feed practices.
Concerns over Chronic Wasting Disease are fueling a long-standing legal battle between Minnesota regulators and deer farmers. The case could soon reach the state’s Supreme Court with broader implications for agriculture.
The National Cattlemen’s Beef Association (NCBA) and Public Lands Council (PLC) are praising the passage of a bill to delist gray wolves as an endangered species by the U.S. House last week.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.