Rollins on HPAI Strategy: “The plan has worked,” as egg prices stabilize

Wholesale egg prices decreased by 64% from their peak in late 2024, while retail prices have dropped by 27%, according to a recent USDA update.

The U.S. Department of Agriculture (USDA) has updated its five-pronged strategy to combat High-Path Avian Flu (HPAI). U.S. Secretary of Agriculture Brooke Rollins says the plan to improve biosecurity on farms and lower egg prices on grocery store shelves has been successful.

Wholesale egg prices are down 64% from their peak in late 2024, while retail prices have dropped 27%, according to a recent USDA update. Restaurants like Waffle House have even eliminated their egg surcharges, reflecting the improving supply.

The USDA’s five-pronged plan includes free on-farm biosecurity assessments, increased financial compensation for affected farmers, regulatory relief, expanded imports, and major investments in research and innovation.

To date, the USDA has conducted over 900 voluntary biosecurity assessments nationwide. Rollins urged poultry producers to take advantage of free assessments before the fall migration season, when outbreak risks increase.

“While we are proud that over 900 biosecurity assessments have been conducted to date, resources remain available, and we are urging poultry farmers of all sizes to get your assessments done today before a potentially challenging fall,” Rollins said in a recent press release.

The USDA has also paid out more than $70 million in relief to producers of layer flocks.

Rollin’s update also noted the high number of proposals the USDA has received for research on HPAI prevention, therapeutics, and vaccines, saying those awards are set to be finalized this fall.

Related Stories
High Path Avian Influenza has significantly impacted poultry and egg prices recently. Will consumers face the same pressures this Thanksgiving?
The U.S. government will give pharmaceutical company Moderna $176 million for a High-Path Avian Flu vaccine, Reuters reports.
Eleven states have confirmed cases of High-Path Avian Flu (HPAI H5N1) in dairy herds, with the latest confirmed outbreak coming out of Minnesota.

Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Iowa Ag Secretary Naig recaps discussions surrounding a potential federal aid package for farmers and shares insights on producer sentiment in the Heartland.
FarmHER Katey Jo Evans of The Frozen Farmer joins us for a sneak peek of the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast.
Winter weather will challenge livestock producers working to rebuild their herds despite harsh conditions.
House lawmakers are expected to vote late this afternoon to end the longest government shutdown in U.S. history. The bill they are voting on includes some big priorities for Rural America.
Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.
Tyson expects another year of beef-segment losses due to tight cattle supplies, even as chicken, pork, and prepared foods strengthen overall margins.
Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.