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Rural Health Matters: Seasonal Affective Disorder (SAD) and Mental Health Concerns in Winter

University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.

January 21, 2026 01:26 PM • 
Marion Kirkpatrick, RFD-TV News Staff

LINCOLN, NEB. (RFD NEWS) — As winter continues, many rural Americans face challenges to their mental health, with shorter days, early sunsets, and prolonged cold and gray weather affecting daily life. Seasonal affective disorder (SAD) and other winter-related mental health concerns are top of mind for health experts as the season progresses.

Dr. Jeffrey Gold, President of the University of Nebraska, joined us on Wednesday’s Rural Health Matters to share insights on coping with winter mental health challenges.

In his interview with RFD NEWS, Dr. Gold discussed why this time of year can weigh heavily on mental well-being, particularly in rural communities where outdoor work and limited daylight add to seasonal strain. He shared practical steps people can take to support their mental health during the darker months and offered guidance for recognizing when professional help may be needed.

Dr. Gold also provided final words of encouragement for viewers, emphasizing strategies to stay proactive and maintain emotional well-being as winter continues.

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Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, adding a decade of experience in the digital side of broadcast media and some cooking experience to the team.

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