LINCOLN, Neb. (RFD-TV) — As the new year begins, many people are focused on starting — and sticking with — healthier habits. On Rural Health Matters, experts from the University of Nebraska are offering guidance tailored to the unique challenges facing rural communities.
Dr. Jeffrey Gold, president of the University of Nebraska, joined us on Wednesday’s Market Day Report to discuss why New Year’s health resolutions can be difficult to maintain and how people can take a more realistic approach to improving their health in 2026.
In an interview with RFD-TV News, Dr. Gold explained why motivation often fades after the start of the year and why many people struggle to stay committed to their goals. He emphasized the value of focusing on small, manageable habits rather than overwhelming resolutions that can be hard to sustain.
Dr. Gold also discussed the differences between rural and urban health challenges, including limited access to gyms and grocery stores in rural areas. He addressed how farm work and shift work can impact health, particularly when it comes to sleep and nutrition.
Additionally, Dr. Gold encouraged people not to give up when they fall off track, stressing that resetting goals is part of the process and that persistence matters more than perfection.
Before wrapping up the conversation, Dr. Gold shared final thoughts on working toward better health in 2026, encouraging realistic expectations and steady progress.
