Rural Health Matters: When Winter Colds Just Won’t Go Away

University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.

Winter sunrise under a red sky

dzmitrock87 - stock.adobe.com

LINCOLN, NEB. (RFD NEWS) — As winter illnesses linger across rural communities, many are finding it hard to shake persistent coughs, fatigue, and other lingering symptoms. Understanding when a common cold becomes more serious can be critical for maintaining health during these months.

Dr. Jeffrey Gold, President of the University of Nebraska, joined us for this week’s Rural Health Matters segment to provide guidance on managing lingering winter illnesses.

In his conversation with RFD NEWS, Dr. Gold explained why some colds or respiratory infections seem to linger, whether repeated sickness is due to back-to-back infections or temporary immune suppression, and the warning signs that should prompt a call to a healthcare provider. He also offered practical tips for recovery, ways to support the immune system, and advice on when to seek further medical care if symptoms persist.

Finally, Dr. Gold emphasized the importance of proactive health measures during the winter season to help rural residents stay strong and healthy.

Related Stories
Higher fuel costs are raising grain shipping expenses. RealAg Radio’s Shaun Haney discusses how energy market disruptions are impacting farmers in new ways as the War in Iran continues.
Texas Agriculture Commissioner Sid Miller joins us with an update on the most recent case of New World screwworm 90 miles from the U.S. Southern border.
With fewer young people entering agriculture and farmers nearing retirement, industry leaders warn of challenges ahead while working to keep farming profitable and sustainable.
A late-season freeze in northeast Louisiana has forced farmers to replant thousands of corn acres, adding costs, straining seed supplies, and raising concerns about shifting to soybeans.
March 15 of each year is the application deadline for the Pima Cotton Trust, and March 1 of each year is the application deadline for the Wool Trust. The law mandates trust payments by April 15. More information about these programs is available at www.fas.usda.gov/programs.
Tractor Supply’s Paper Clover Campaign raises millions of dollars each year for 4-H youth programs and scholarships. Local store community marketing manager Lexie Gamble joined Tuesday’s Market Day Report alongside 4-H student Matthew Rochford to discuss the partnership.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
Texas continues to play a critical role in the U.S. beef supply chain, with both cow-calf operations and feedlots contributing significantly to national production.
Farm Bureau officials say the findings underscore mounting pressure on producers heading into the 2026 growing season, with input costs continuing to outpace farm income.
Corey Rosenbusch with The Fertilizer Institute joined us to discuss supply chain disruptions and what farmers should watch as global tensions impact fertilizer markets.
Natalie Roy from AgriSafe Network talks about women’s role in agriculture and the increasing need to address their unique health and safety needs as they form a larger part of the workforce.
In honor of Oral Cancer Awareness Month, Dr. Jeffrey Gold shares how disparities in dental care impact rural Americans and why early detection is important.
While the Farm Bill is top of mind right now, it is far from the only issue getting attention in Washington.
More Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
In the harsh Australian Outback, water drillers Danyelle and Anthony Haigh give up their nomadic life of searching for water for cattle ranches, to offer their two sons, Heath and Theo, a more settled life. They swap water drilling for something they’ve never done before – farming.
Analiese Gregory is taking one of the biggest risks of her life: she’s left her successful career as a restaurant chef and bought a century-old cottage at the bottom of the world, in pristine Tasmania, Australia. We share her journey of discovery as she gets under the skin of her new home – and learns to live seasonally off the land, by hunting, fishing, and foraging.
The fourth and final event in Major League Fishing’s Fishing Clash Team Series. Catch the final round each day LIVE only on RFD-TV.
Hosted by Emmy Award-winning journalist Tanji Patton, “Goodtaste with Tanji” focuses on chefs and popular dishes from restaurants across the culinary spectrum, along with wines, cocktails, and spirits, too. As a travelogue, the show visits restaurants, diners, and eateries across the Lone Star State in fun and adventurous settings, plus the program occasionally travels to neighboring states like Louisiana and New Mexico. In addition, the show educates viewers on wine pairings and value buys available in current wine trends.
The Folds of Honor Patriot Cup presented by B&W Trailer Hitches is the third of four Major League Fishing post-season invitational events in the Fishing Clash Team Series presented by Bass Pro Shops. Catch it LIVE on RFD-TV.
FFA
RFD-TV News is proud to provide viewers across Rural America with gavel-to-gavel coverage of the 98th National FFA Convention & Expo in Indianapolis, Indiana on Oct 29 – Nov 1, 2025.
“Texas Our Texas” – a magical place. A place of land and legend. A place like no other. People come here to touch it, to feel the passion, to soak it in and be a part of it. Hosted by Texas Agriculture Commissioner Sid Miller. Let’s ride!
The Knighten Industries Heritage Cup presented by Bass Boat Technologies is the second of four Major League Fishing post-season invitational events in the Fishing Clash Team Series presented by Bass Pro Shops. Catch it LIVE on RFD-TV.
Meet the Major League Fishing Bass Pro Anglers Teaming up to compete in the MLF Team Series’ Folds of Honor Patriot Cup. Catch the action LIVE only on RFD-TV and streaming on the RFD-TV Now app.