Rural Small Businesses See Modest Optimism Despite Labor Strain

Rural employers are slightly more optimistic, but labor shortages and renewed price pressures continue to limit growth across farm country according to a

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD-TV) — Rural and agriculture-adjacent small businesses saw a slight boost in confidence in November as the NFIB Small Business Optimism Index edged up to 99.0. Still, labor shortages and rising costs continue to pressure farm-country employers. The largest driver of the gain was stronger expectations for real sales, even as owners reported more uncertainty about future capital spending.

Labor quality remained the most pressing challenge across rural Main Street. One-third of small firms still cannot fill open positions, and 89 percent of those hiring report that qualified applicants are scarce — a persistent constraint for ag retailers, equipment shops, grain handlers, and service providers that rely heavily on skilled labor. Inflation pressures also resurfaced: 34 percent of owners raised selling prices, the sharpest monthly jump in more than two decades.

Supply chain disruptions intensified for 64 percent of firms, while capital outlays weakened, suggesting producers and rural businesses remain cautious heading into 2026.

Related Stories
Tyson’s Nebraska plant closure and falling Cattle on Feed numbers send cattle markets tumbling. Analysts warn of tighter supplies, weak margins, and rising global competition.
A regional snapshot of harvest pace, crop conditions, logistics, and livestock economics across U.S. agriculture, prepared by RFD-TV Markets Specialist Tony St. James, for the week of Monday, November 24, 2025.
Farmers with unpaid Hansen-Mueller grain should verify delivery records immediately and file indemnity claims quickly, as coverage rules differ sharply by state.
According to November’s Cattle on Feed Report, Nebraska now leads the nation in cattle feeding as tighter supplies continue to reshape regional market power and long-term price dynamics.
The U.S. Department of Labor (DOL) estimates that the move will save farmers and ranchers $2.5 billion each year. The group warns that new methods for calculating the adverse-effect wage rate would result in lower pay for foreign workers.
Lower U.S. and Mexican production means tighter sugar supplies and greater reliance on imports headed into 2026.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Lower turkey and wheat prices helped ease Thanksgiving costs, but underlying farm-sector pressures remain significant.
Cattle and hog supplies continue to tighten while dairy output expands, creating a split outlook in which red-meat prices soften and milk values come under pressure from larger supplies.
Firm live cow prices and shifting dairy-side culling suggest cull cow values may stay stronger than usual this winter despite weaker cow beef cutout trends.
Lewis Williamson with HTS Commodities shares an update on post-WASDE grain movement, with corn leading export momentum, soybeans steady, and wheat and sorghum continuing to move selectively.
New SDRP funding and expanded loss programs give producers additional tools to rebuild cash flow and stabilize operations after two years of severe weather losses.
The new WOTUS proposal narrows federal jurisdiction, restores key agricultural exclusions, and gives farmers clearer permitting rules after years of regulatory uncertainty.