Small Business Optimism Dips; Rural Signals Turn Mixed

Expect firmer shop prices, leaner inventories, and selective hiring in ag-adjacent businesses — plan parts, service, and financing needs earlier.

NASHVILLE, Tenn. (RFD-TV) — The September NFIB Small Business Optimism Index slipped to 98.8 after three months of gains, while the Uncertainty Index jumped to 100 — one of the highest readings in decades.

For rural America, where farm supply dealers, repair shops, haulers, and service businesses anchor local economies, softer sentiment and higher uncertainty can translate into tighter margins, cautious hiring, and more selective inventory buying as harvest cash flows move through towns.

Price pressure remains a headwind. A net 24 percent of owners raised prices, and 31 percent plan to do so in the next three months; 14 percent named inflation as their top problem.

Supply chain effects touched 64 percent of firms, up 10 points. Inventory readings swung sharply, with a net negative 7% calling stocks “too low” — the largest monthly decline on record.

Labor stayed tight: 32 percent reported unfilled openings; among those hiring, 88 percent saw few or no qualified applicants. Compensation rose at a net 31 percent of firms, with 19 percent planning increases.

Credit and investment conditions are steady but not strong. A net 7 percent said their last loan was harder to get, and the average short-term rate rose to 8.8 percent. Capital outlays held flat, and sales trends stayed negative on net — signals that rural main streets may lean conservative on equipment, vehicles, and expansion through winter.

Farm-Level Takeaway: Expect firmer shop prices, leaner inventories, and selective hiring in ag-adjacent businesses — plan parts, service, and financing needs earlier.
Related Stories
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.
Cattle-on-Feed is down on the year in the USDA’s April report, with lower placements and marketings signaling tighter feedlot activity.
Steven Snow with the U.S. Small Business Administration joined us to discuss tax relief for rural Americans and the long-term benefits of new provisions impacting farmers and small businesses.
Strong ethanol output supports corn demand despite export weakness.
Strong crush margins — now at multi-year highs — are encouraging processors to expand production.
Charly Cummings with Superior Livestock Auction joined us to discuss today’s cattle offering, market demand, and what producers should watch as they plan upcoming sales.

LATEST STORIES BY THIS AUTHOR:

The legendary Pat Boone is returning to RFD-TV to discuss his latest album, “Country Jubilee,” on Wednesday, Sept. 6! In honor of his visit, we went back through the illustrious singer, composer, actor, author and television host’s impressive catalog of hits to select just a few of our favorites!
RFD-TV’s own Marlin Bohling proved he is more than “just Ken” with his yummy “BarBieQuacamole Taco Burgers.” Get the recipe here — it’s a 10!
Thu, 8/31/23 – 10 PM ET | 9 PM CT | 8 PM MT | 7 PM PT
CLAAS is pleased to announce its title sponsorship of the RFD-TV broadcast studios in Nashville, TN. The RFD-TV studios were officially recognized as the “CLAAS Studios” on July 3, 2023 further advancing the recognition of CLAAS as a leading large equipment manufacturer in North America.