Small Business Optimism Dips; Rural Signals Turn Mixed

Expect firmer shop prices, leaner inventories, and selective hiring in ag-adjacent businesses — plan parts, service, and financing needs earlier.

NASHVILLE, Tenn. (RFD-TV) — The September NFIB Small Business Optimism Index slipped to 98.8 after three months of gains, while the Uncertainty Index jumped to 100 — one of the highest readings in decades.

For rural America, where farm supply dealers, repair shops, haulers, and service businesses anchor local economies, softer sentiment and higher uncertainty can translate into tighter margins, cautious hiring, and more selective inventory buying as harvest cash flows move through towns.

Price pressure remains a headwind. A net 24 percent of owners raised prices, and 31 percent plan to do so in the next three months; 14 percent named inflation as their top problem.

Supply chain effects touched 64 percent of firms, up 10 points. Inventory readings swung sharply, with a net negative 7% calling stocks “too low” — the largest monthly decline on record.

Labor stayed tight: 32 percent reported unfilled openings; among those hiring, 88 percent saw few or no qualified applicants. Compensation rose at a net 31 percent of firms, with 19 percent planning increases.

Credit and investment conditions are steady but not strong. A net 7 percent said their last loan was harder to get, and the average short-term rate rose to 8.8 percent. Capital outlays held flat, and sales trends stayed negative on net — signals that rural main streets may lean conservative on equipment, vehicles, and expansion through winter.

Farm-Level Takeaway: Expect firmer shop prices, leaner inventories, and selective hiring in ag-adjacent businesses — plan parts, service, and financing needs earlier.
Related Stories
High ownership does not always translate into high output, underscoring the importance of structural differences in understanding state-level farm performance.
Record yields are cushioning production declines, but softer prices underscore the importance of cost control and market timing for vegetable growers.
Cuba remains a small but dependable, cash-only outlet for U.S. grain and food products.
Expanding cheese exports are strengthening U.S. milk demand and reinforcing global competitiveness.
Strong global demand and falling stocks suggest continued price volatility for U.S. coffee buyers despite record world production.
U.S. dairy producers remain the primary growth engine globally, while tightening supplies in Europe and New Zealand could support export demand for American dairy products.
Fewer acres and stronger prices suggest disciplined hop production is supporting market balance despite lower output.
Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.