HARSEWINKEL, GERMANY (RFD NEWS) — From a family vision to a global force, CLAAS has played a defining role in the world of agriculture for more than a century. That legacy is now taking center stage in a new three-part documentary series highlighting the company’s values, leadership, and long-standing commitment to farming. The series, “CLAAS: Made for More,” premieres tonight at 9:00 PM ET only on RFD-TV.
CLAAS Senior Vice President for the Americas Region, Eric Raby, joined us on Wednesday’s Market Day Report ahead of the premiere to offer a preview of what viewers can expect.
In his interview with RFD NEWS, Raby shared insights into the first episode of the series, which focuses on the people behind the brand and the multi-generational mindset that shapes CLAAS’s operations. He emphasized a central theme of the teaser: that the story is not about marketing but about how the company works every day.
Raby also discussed the company’s history as the world’s leading family-owned agricultural equipment manufacturer, tracing its roots back to 1913. He highlighted how CLAAS’ long-standing presence in North America may come as a surprise to many viewers, given how deeply the company has been embedded in the region for decades.
Looking ahead, Raby explained what he hopes audiences take away from the docuseries, including a deeper understanding of the values, culture, and leadership philosophy that continue to guide CLAAS today.
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
February 13, 2026 05:15 PM
·
RealAg Radio host Shaun Haney discusses how AI integration in grocery retail could impact farmers and the broader food supply chain.
February 13, 2026 02:47 PM
·
Livestock Conservancy Senior Program Manager Jeannette Beranger explains the upcoming poultry census and ongoing efforts to preserve rare and heritage poultry breeds raised across the U.S.
February 13, 2026 02:20 PM
·
Alliant Chairman of Agriculture and former U.S. Ag Secretary Mike Johanns explains the R&D Tax Credit, the recent Tax Court ruling, and ways livestock producers and agribusinesses can qualify.
February 13, 2026 01:51 PM
·
Texas Ag Commissioner Sid Miller joins us to discuss the cattle herd rebuild, trade concerns, and how ranchers would define “America First” policy priorities.
February 13, 2026 12:50 PM
·
RealAg Radio host Shaun Haney talks about the U.S. House’s latest vote to roll back tariffs on Canada and the ongoing discussions surrounding North American trade.
February 12, 2026 05:02 PM
·
AFBF Economist Samantha Ayoub discusses the latest data on Chapter 12 farm bankruptcy filings and what the troubling trend signals for the farm economy. At the same time, bigger loans and higher rates are squeezing working capital and increasing financial risk.
February 12, 2026 04:26 PM
·
Farm legal expert Roger McEowen discusses the EPA’s rescission of the 2009 endangerment finding on greenhouse gases and what it could mean for agriculture and rural America.
February 12, 2026 02:48 PM
·
Chef and influencer Marcia Smart joined us to discuss Italian-inspired beef dishes, nutrition for active lifestyles, and how global events shape home cooking.
February 12, 2026 02:22 PM
·
