NASHVILLE, Tenn. (RFD-TV) — Rural broadband growth is reshaping how farms across the South connect and compete. A new USDA survey released in August 2025 shows sharp increases in online input purchases and marketing activity, even as some producers scale back precision agriculture tools amid tighter margins.
The biennial Farm Computer Usage and Ownership survey — conducted by USDA’s National Agricultural Statistics Service since 1997 — tracks how producers access and use internet-based technologies in their operations.
Between 2023 and 2025, every southern state reported higher rates of farmers buying agricultural inputs online, with Louisiana, Mississippi, South Carolina, and Texas each recording more than 100 percent growth. About half of U.S. farms now report purchasing inputs over the internet. Roughly 25 percent of southern farms conduct agricultural marketing activities online — slightly below the 29 percent national average — though participation fell in Georgia and Missouri.
Precision agriculture adoption moved in the opposite direction, explains Devon Mills, Assistant Professor with Mississippi State Extension. Seven southern states, including Tennessee, North Carolina, and Alabama, saw declines in use between 2023 and 2025, mirroring a 19 percent national drop. Analysts suggest producers may be pausing high-cost technologies to reduce expenses, even as internet-based tools become central to daily operations.
Farm-Level Takeaway: Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Arizona producers are proving that desert farming and water conservation can coexist through technology, reuse, and efficiency — reinforcing both food security and environmental stewardship.
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October 30, 2025 03:26 PM
U.S. Senator Roger Marshall (R-KS) shares his perspective on the U.S.-China trade developments and their potential impact on American producers, farmers, and ranchers.
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Prepare for softer milk checks into winter, watch cull-cow values and timing, and stress-test cash flow as product prices recalibrate.
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Cattle markets are collapsing this week, and analysts say that several factors are at play. Consumer beef prices also remain near all-time highs, threatening long-term demand.
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Input costs are top of mind for farmers, as they contribute to higher prices and smaller profits.
October 28, 2025 12:00 PM
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The President’s trip to Asia this week follows a trade mission by the Iowa Soybean Association. Farmers say they were reminded that U.S. soybeans have an international reputation that can be easy to take for granted here at home.
October 28, 2025 11:28 AM
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