NASHVILLE, Tenn. (RFD-TV) — Rural broadband growth is reshaping how farms across the South connect and compete. A new USDA survey released in August 2025 shows sharp increases in online input purchases and marketing activity, even as some producers scale back precision agriculture tools amid tighter margins.
The biennial Farm Computer Usage and Ownership survey — conducted by USDA’s National Agricultural Statistics Service since 1997 — tracks how producers access and use internet-based technologies in their operations.
Between 2023 and 2025, every southern state reported higher rates of farmers buying agricultural inputs online, with Louisiana, Mississippi, South Carolina, and Texas each recording more than 100 percent growth. About half of U.S. farms now report purchasing inputs over the internet. Roughly 25 percent of southern farms conduct agricultural marketing activities online — slightly below the 29 percent national average — though participation fell in Georgia and Missouri.
Precision agriculture adoption moved in the opposite direction, explains Devon Mills, Assistant Professor with Mississippi State Extension. Seven southern states, including Tennessee, North Carolina, and Alabama, saw declines in use between 2023 and 2025, mirroring a 19 percent national drop. Analysts suggest producers may be pausing high-cost technologies to reduce expenses, even as internet-based tools become central to daily operations.
Farm-Level Takeaway: Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Jeff Johnston with CoBank’s Knowledge Exchange explains the growing role of Rural America in supporting the nation’s digital infrastructure.
December 19, 2025 01:43 PM
·
Cattle markets are watching the Cattle-on-Feed Report for signs of tighter supplies, while USMEF warns limited China access is cutting producer profits.
December 19, 2025 01:05 PM
·
Record ethanol production, coupled with stronger demand, supports corn use despite tighter margins elsewhere.
December 18, 2025 02:32 PM
·
A new maritime biofuels coalition aims to position ocean shipping as a significant growth market for U.S. crops and waste-derived fuels.
December 17, 2025 07:00 AM
·
Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.
December 17, 2025 06:00 AM
·
Transportation access, legal disputes, and fertilizer freight costs will directly influence input pricing and grain movement in 2026.
December 16, 2025 01:37 PM
·
Despite China’s sharp drop in grain purchases this year, new USDA export data this week shows that even some buying activity from the trade giant still moves the markets.
December 16, 2025 12:20 PM
·
Corn and wheat exports remain supportive, but weaker soybean demand — especially from China — continues to pressure oilseed markets.
December 16, 2025 12:08 PM
·
Tim and Sharyn Abbott of the Music City Celebration Sale recap the weekend’s premier auction, which drew top dairy breeders and buyers to Nashville again this year from across North America.
December 16, 2025 11:54 AM
·
