NASHVILLE, Tenn. (RFD-TV) — Rural broadband growth is reshaping how farms across the South connect and compete. A new USDA survey released in August 2025 shows sharp increases in online input purchases and marketing activity, even as some producers scale back precision agriculture tools amid tighter margins.
The biennial Farm Computer Usage and Ownership survey — conducted by USDA’s National Agricultural Statistics Service since 1997 — tracks how producers access and use internet-based technologies in their operations.
Between 2023 and 2025, every southern state reported higher rates of farmers buying agricultural inputs online, with Louisiana, Mississippi, South Carolina, and Texas each recording more than 100 percent growth. About half of U.S. farms now report purchasing inputs over the internet. Roughly 25 percent of southern farms conduct agricultural marketing activities online — slightly below the 29 percent national average — though participation fell in Georgia and Missouri.
Precision agriculture adoption moved in the opposite direction, explains Devon Mills, Assistant Professor with Mississippi State Extension. Seven southern states, including Tennessee, North Carolina, and Alabama, saw declines in use between 2023 and 2025, mirroring a 19 percent national drop. Analysts suggest producers may be pausing high-cost technologies to reduce expenses, even as internet-based tools become central to daily operations.
Farm-Level Takeaway: Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Ethanol markets remain mixed — weaker production and blend rates are being partially balanced by stronger exports as winter demand patterns take shape.
November 17, 2025 01:24 PM
·
Strong U.S. yields and steady demand leave most major crops well supplied, keeping price pressure in place unless usage strengthens or weather shifts outlooks.
November 17, 2025 01:17 PM
·
Retail competition and improved supplies are helping offset food inflation, pushing Thanksgiving meal costs modestly lower despite higher prices for beef, eggs, and dairy.
November 16, 2025 03:00 PM
·
While agriculture doesn’t predict every recession, the sector’s long history of turning down before the broader economy
November 16, 2025 12:00 PM
·
ARC-CO delivers the bulk of 2024 support, offering key margin relief as producers manage tight operating conditions.
November 15, 2025 12:00 PM
·
Higher menu prices and tax-free tips are reshaping restaurant economics, sharply lifting server take-home pay even as diners face higher out-the-door costs.
November 15, 2025 08:00 AM
·
USDA’s steady yields and heavy global stocks keep grains range-bound unless demand firms or South American weather becomes a real threat.
November 14, 2025 05:26 PM
·
As economic pressures continue to squeeze agriculture, ag lenders are signaling a more cautious outlook for farm profitability heading into next year, particularly among grain producers facing lower commodity prices and higher operating costs.
November 14, 2025 02:10 PM
·
The Dairy Checkoff’s new approach to consumer marketing helps farmers bridge the gap between physical vs. digital touchpoints and deliver more end sales.
November 14, 2025 01:52 PM
·
