NASHVILLE, Tenn. (RFD-TV) — Rural broadband growth is reshaping how farms across the South connect and compete. A new USDA survey released in August 2025 shows sharp increases in online input purchases and marketing activity, even as some producers scale back precision agriculture tools amid tighter margins.
The biennial Farm Computer Usage and Ownership survey — conducted by USDA’s National Agricultural Statistics Service since 1997 — tracks how producers access and use internet-based technologies in their operations.
Between 2023 and 2025, every southern state reported higher rates of farmers buying agricultural inputs online, with Louisiana, Mississippi, South Carolina, and Texas each recording more than 100 percent growth. About half of U.S. farms now report purchasing inputs over the internet. Roughly 25 percent of southern farms conduct agricultural marketing activities online — slightly below the 29 percent national average — though participation fell in Georgia and Missouri.
Precision agriculture adoption moved in the opposite direction, explains Devon Mills, Assistant Professor with Mississippi State Extension. Seven southern states, including Tennessee, North Carolina, and Alabama, saw declines in use between 2023 and 2025, mirroring a 19 percent national drop. Analysts suggest producers may be pausing high-cost technologies to reduce expenses, even as internet-based tools become central to daily operations.
Farm-Level Takeaway: Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Agricultural exports continue to be a key contributor to rural employment. However, rural businesses still struggle to fill numerous job openings.
October 06, 2025 10:46 AM
·
Consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.
October 03, 2025 02:57 PM
·
Dave Kestel, a farmer from Will County and member of the Illinois Farm Bureau, joins us to share a boots-on-the-ground update on the 2025 corn harvest.
October 03, 2025 02:30 PM
·
University of Illinois Ag Economist Gary Schnitker says early projections indicate soybeans will be more profitable than corn in 2026.
October 03, 2025 11:53 AM
·
Approximately 42,000 birds were affected in the outbreak, officials said.
October 03, 2025 10:50 AM
·
Dr. Beetham outlined the background of the EU’s decision to modernize seed regulations and where the process stands today, and its impact on global agriculture and food security.
October 02, 2025 01:24 PM
·
“It, all of a sudden, says that tracking and fighting hunger is not a priority, apparently, at the federal level.”
October 02, 2025 01:22 PM
·
Colin Reilly with Connected Nation joined RFD-TV News to explain how the tool works and why it’s an important step in bridging the digital divide.
October 02, 2025 12:32 PM
·
In a final rule published in the Federal Register, the Department states that it will no longer base wage rates on the Farm Labor Survey.
October 02, 2025 11:20 AM
·
