#StillFarming: Why Farmers Keep Planting Despite Negative Return Projections

Farmers display a unique optimism — planting with the expectation that weather, basis, and prices will improve by harvest — asserting that the profession is an identity, not just a job.

NASHVILLE, Tenn. (RFD-TV) — Low prices and high costs do not make idling a real option for most farm and ranch operations, argues Dr. Joe Outlaw of Texas A&M’s Agricultural & Food Policy Center in an interview with Southern Ag Today.

So, “If Crop Returns are so Bad, Why Do Farmers Keep Planting?”

Shutting down guarantees zero cash flow to service debt, payroll, and family living, while ceding global market share to competitors who would quickly ramp up output.

Switching crops is not a simple fix either: many crops now pencil similarly thin or negative, multiyear rotations protect soil health and weed control, and equipment and storage are often crop-specific.

Outlaw adds that farmers are uniquely optimistic—planting with the expectation that weather, basis, and prices can improve by harvest—and that the profession is an identity, not just a job.

The upshot: producers keep planting to preserve business continuity, agronomic systems, and future market position, even when spreadsheets look grim. That’s also why Congress and administrations have long supported agriculture when risks beyond farmers’ control overwhelm margins.

Farm-Level Takeaway: Planting sustains cash flow, rotations, and market share—even in lean years.
Tony St. James, RFD-TV Markets Expert
Related Stories
Dr. Jeffrey Gold joins us on Rural Health Matters to discuss the early warning signs of arthritis, the challenges facing rural populations, and steps individuals can take to manage joint health.
Industry leaders say overseas markets remain critical as USDA pushes for broader export opportunities.
The Natchitoches facility is raising endangered species while supporting conservation efforts across the region.
CME Group’s Fred Seamon joins us to break down the drop in farmer sentiment, discuss the role of input costs and global factors, and share his outlook for the ag economy ahead.
The new initiative is helping agricultural leaders strengthen their advocacy and leadership skills.
The Overstreet family’s cattle operation combines conservation practices with decades of resilience.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

This case could influence how much leverage grain shippers have when a preferred rail outlet is blocked or priced too high.
U.S. Cattlemen’s Association President Justin Tupper joins us to discuss the DOJ packer investigation, industry competition, and the outlook for cattle producers.
Farm Bureau economist Dr. Faith Parum says EPA’s final biofuel volumes keep corn demand steady and strengthen the outlook for soybean-based diesel feedstocks.
Global soybean competition is moving deeper into crush capacity, logistics, and value-added product control.
Jonathan Braley joins us to discuss rising cybersecurity threats in agriculture, the risks of ransomware attacks, and how Food and Ag-ISAC’s new guide can help businesses better protect themselves.
ASFMRA’s Skye Root joins us to discuss shifts in Western farmland markets, financial pressures facing producers, and the outside forces influencing land values and decision-making.
Agriculture Shows
Crop yield champions David Hula from Virginia and Randy Dowdy from Georgia are back for another season with the aim of schooling more growers across the country in their winning ways.
“Texas Agriculture Matters” is a fun, informative look at the role of agriculture in our daily lives. The show utilizes the trademark wit and wisdom of its host Commissioner Sid Miller — an 8th-generation farmer-rancher and 12-time World Champion rodeo cowboy — to explore a new Texas ag-related topic each week.
From barnyards and back roads to metros and highways, Simply Southern TV on RFD Network explores all of Alabama to bring you the best stories on farming, gardening, forestry, rural living, and youth in agriculture.
In the first week of each month, “Down Home Virginia,” produced by the Virginia Farm Bureau, airs its half-hour program. Other states’ Farm Bureaus featured on different weeks include Texas, Arkansas, Indiana, Illinois, Tennessee, Idaho, and New York, and news from the American Farm Bureau from Washington, D.C.