Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
The voluntary pledge aims to keep electricity and infrastructure expenses from shifting to rural customers.
USDA Cattle on Feed report for July shows fewer cattle entering feedlots and inventories remaining below last year as ongoing supply constraints continue to support the cattle market.
Rising diesel costs and greater pumping demand could pressure farm budgets this growing season.
New USDA data show growers rely on layered pest management strategies alongside crop protection products.

LATEST STORIES BY THIS AUTHOR:

NCBA President-elect Kim Brackett discusses why succession planning is essential for farm and ranch families and how a new free resource can help producers plan for the next generation.
Dr. Faith Parum discusses fertilizer market conditions, Farm Bureau’s new strategic fertilizer report, and policy options to strengthen the U.S. fertilizer supply chain.
USDA Under Secretary for Trade Luke Lindberg discusses the Port of Seattle’s role in ag exports, meetings with Washington producers, and the administration’s priorities for trade and expanding export opportunities.
Tight cattle supplies, higher beef prices, and shifting global demand continue to slow U.S. beef exports as analysts await USDA cattle reports.
RealAg Radio’s Shaun Haney says Canadian farmers are encouraged by improving crop conditions, but are watching the weather and USMCA negotiations closely.