Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
NCBA President Colin Woodall states that misinformation like this is damaging to cattle producers, the beef supply chain, and consumer confidence
Producer input costs are rising faster than expected — and this latest PPI report does not reflect the last two weeks of geopolitical tension.
Acreage shifts could influence spring marketing decisions.
Corn and sorghum exports continue outperforming soybeans.
Expanding supplies are weighing on global coffee and cocoa prices.
NMPF’s Alan Bjerga discusses pending trade agreements with Indonesia and Ecuador and how they will benefit U.S. dairy producers and improve overall global competitiveness of U.S. ag products.

LATEST STORIES BY THIS AUTHOR:

Listen to Alex’s Dirt Diaries episode today on all podcast platforms or tune into Rural Radio SiriusXM Channel 147 to listen, weekends at 5 a.m. and 4 p.m. ET.
Waiting could risk leaving next year’s crop unprotected.
Michigan corn farmer and NCGA Vice President-Elect Matt Frostic will lead the task force. He joined us on Thursday to share his insights on the escalating corn crisis.
Speaking about his administration’s tariff strategy, Trump acknowledged that producers could face financial strain in the short term but promised stopgap support.
Rising cow numbers and higher yields are boosting milk supplies, which may keep pressure on prices and farm margins into the fall.
As input costs continue to rise, diesel prices have held steady in recent weeks, according to energy analysts at GasBuddy.