GREEN COVE SPRINGS, FLORIDA (RFD News) — Superior Livestock Auction is continuing to connect buyers and sellers across the country through its video-based cattle marketing platform. Founded in 1987, the company has grown into the nation’s largest cattle marketing platform, with more than 6,000 active buyers and over 400 representatives serving customers nationwide.
Josh Farley with Superior Livestock Auctions joined Tuesday’s Market Day Report to explain how the process works and why relationships are key to the business.
“We strive to bring the market to the customer without the customer having to move the cattle until delivery day,” Farley said. “We create exposure and put them in front of the biggest buyer base possible.”
Farley says the company works with both first-time customers and long-time clients, focusing on building trust on both sides of the market.
“The sellers for sure have all the confidence in the world right now,” Farley said. “But with the buyer participation that we’ve been seeing in our previous sales, that gives you the feeling that the buyers also have confidence in where we’re at market-wise.”
He says the company aims to guide sellers through the process and help them make decisions to meet their goals.
In 2025, Superior Livestock marketed more than 1.7 million head of cattle nationwide.
LEARN MORE: www.superiorlivestock.com
