American dairy farmers and the NFL have teamed up to spotlight youth wellness.
The recent “Taste of the Draft” event was held amid the 90th NFL Draft and drew hundreds of attendees to downtown Green Bay in support of child nutrition.
GENYOUth CEO Ann Marie Krautheim spoke with RFD-TV’s Suzanne Alexander about the event, some of the highlights, and the importance of promoting dairy products.
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The campaign is about more than just a digital push; NPB leaders hope it will become a rallying point for the entire industry.