DES MOINES, IOWA (RFD NEWS) — Efforts are underway to reposition pork for a new generation with the “Taste What Pork Can Do” campaign. The initiative is focused on meeting consumer needs rather than highlighting industry features, aiming to drive long-term demand.
Jose de Jesus, with the National Pork Board, joined us on Wednesday’s Market Day Report to discuss the campaign and its goals.
In his interview with RFD NEWS, de Jesus provided background on the consumer brand campaign, noting its focus on younger generations, including Gen Z and Gen Y. He explained how the supply chain is involved and detailed the campaign’s launch timeline as well as the feedback received to date.
De Jesus also highlighted the priorities for the campaign in 2026 and discussed efforts to sustain demand for pork well into the future.
LEARN MORE AND SEARCH PORK RECIPES: www.pork.org/taste-what-pork-can-do
October 08, 2025 02:32 PM
·
Dr. Mark Svoboda with the National Drought Mitigation Center discusses a new global drought report and resources to help operations increase drought resilience.
October 07, 2025 11:58 AM
·
Catch the special, “Praise and Worship: More Than a Hollow Hallelujah,” on The Gaither Gospel Hour, Friday at 8 PM ET only on RFD-TV!
October 03, 2025 03:07 PM
·
National FFA Organization Chief Program Officer Christine White previews the programs and activities planned for this year’s FFA Convention.
October 03, 2025 02:43 PM
·
Colin Reilly with Connected Nation joined RFD-TV News to explain how the tool works and why it’s an important step in bridging the digital divide.
October 02, 2025 12:32 PM
·
As flu season closes in, Dr. Gold outlines the steps to take when you get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.
October 01, 2025 03:57 PM
·
