FarmHER + RanchHER is sponsored by:

‘The Frozen Farmer’ Katey Jo Evans Talks Entrepreneurship, ‘Ugly’ Produce, and Her New Book on Dirt Diaries

FarmHER Katey Jo Evans of The Frozen Farmer joins us for a sneak peek of the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast.

DELAWARE (RFD-TV) — Not all FarmHERs are born into agriculture. For Katey Jo Evans, her farming journey began when she married into a third-generation Delaware farm. Evans has since turned imperfect produce into delicious treats through her nationally recognized brand, The Frozen Farmer, and has expanded her creative ventures to include children’s books and kid-approved products.

She joined Kirbe Schnoor on the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast to dig into the operation’s background and share her insights on running a modern farm business. She also joined us on Wednesday’s Market Day Report for a sneak peek of the episode!

In her interview with RFD-TV News, Evans discussed her time in agriculture and how she balances farm life with entrepreneurship. She described the daily operations documented by Dirt Diaries host Kirbe, giving viewers a look at how her community interacts with her work. She also shared about the growth of The Frozen Farmer brand, how they manage the seasonal flip from fall to Christmas, and her newest journey into children’s literature with her new book, “Kenna, Produce Princess.”

Finally, Evans spoke about reconnecting with Kirbe on Dirt Diaries, highlighting what viewers can expect from her episode of FarmHER + RanchHER, and the lessons she hopes audiences take away about creativity, farming, and turning challenges into opportunities.

Related Stories
Nationwide’s Krista Soda shares how the Women in Agribusiness Conference helps women share knowledge and connect with peers facing similar challenges and opportunities.
Hunting With Heroes Wyoming connects disabled veterans through hunting and outdoor experiences, supported by landowners, businesses, volunteers, and donors.
FarmHer Liz Fielder shared how she returned to agriculture and built a business on the farm.
National Land Realty’s Jeramy Stephens discusses tight farmland inventory, cattle demand, and regional land value trends heading into next year.

LATEST STORIES BY THIS AUTHOR:

Mississippi Farm Bureau President Mike McCormick says harvest is progressing quickly, but high diesel costs threaten producer profitability despite good yields.
American Soybean Association Vice President Dave Walton discusses U.S.-China trade, soybean purchases, tariffs, and harvest conditions on his Iowa operation.
Purdue research finds U.S. and Argentine cattle producers have different outlooks. Specialty Risk Insurance explains how LRP and PRF coverage can help cattle producers manage market and rainfall risks.
Farm Bureau economist Dr. Faith Parum discusses rising diesel prices, farm input costs, potential export restrictions, and the outlook for 2027.
Farm CPA Paul Neiffer discusses the expected 2027 annual gift tax exclusion, common misunderstandings, and ways farm families can use the exclusion in their planning.
Iowa Sen. Joni Ernst says the next major step for the Farm Bill will come after the November elections — with Proposition 12, year-round E15, foreign farmland ownership, and negotiations over a five-year bill among the issues still in focus.