FarmHER + RanchHER is sponsored by:

‘The Frozen Farmer’ Katey Jo Evans Talks Entrepreneurship, ‘Ugly’ Produce, and Her New Book on Dirt Diaries

FarmHER Katey Jo Evans of The Frozen Farmer joins us for a sneak peek of the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast.

DELAWARE (RFD-TV) — Not all FarmHERs are born into agriculture. For Katey Jo Evans, her farming journey began when she married into a third-generation Delaware farm. Evans has since turned imperfect produce into delicious treats through her nationally recognized brand, The Frozen Farmer, and has expanded her creative ventures to include children’s books and kid-approved products.

She joined Kirbe Schnoor on the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast to dig into the operation’s background and share her insights on running a modern farm business. She also joined us on Wednesday’s Market Day Report for a sneak peek of the episode!

In her interview with RFD-TV News, Evans discussed her time in agriculture and how she balances farm life with entrepreneurship. She described the daily operations documented by Dirt Diaries host Kirbe, giving viewers a look at how her community interacts with her work. She also shared about the growth of The Frozen Farmer brand, how they manage the seasonal flip from fall to Christmas, and her newest journey into children’s literature with her new book, “Kenna, Produce Princess.”

Finally, Evans spoke about reconnecting with Kirbe on Dirt Diaries, highlighting what viewers can expect from her episode of FarmHER + RanchHER, and the lessons she hopes audiences take away about creativity, farming, and turning challenges into opportunities.

Related Stories
Roger McEowen of the Washburn School of Law discusses the lack of legal expertise in rural areas and a new program in Kansas aimed at addressing the issue.
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.
Pat Hord with the National Pork Producers Council joined us to recap producer meetings in Washington and discuss key policy priorities including Prop 12 and agricultural labor.
Steven Snow with the U.S. Small Business Administration joined us to discuss tax relief for rural Americans and the long-term benefits of new provisions impacting farmers and small businesses.
AFBF Economist Dr. Faith Parum break down new survey findings on fertilizer affordability and producer sentiment heading into the 2026 growing season.

LATEST STORIES BY THIS AUTHOR:

RanchHER TV Host Janie Johnson enjoys a rip-roaring time with Morgan & Scotlyn Flitner, tenacious sisters working the family ranch, raising horses & cattle on 300,000 acres of Wyoming badlands.
Tue, 4/30/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT
RanchHER TV Host Janie Johnson joins lifelong neighbors Charity Staeffler and Sarah Kropf for a cold, icy adventure herding cattle through Oregon’s Blue Mountains.
RanchHER TV Host Janie Johnson joins lifelong neighbors Charity Staeffler and Sarah Kropf for a cold, icy adventure herding cattle through Oregon’s Blue Mountains.
Starting Monday, April 29, the USDA will require free avian flu (HPAI H5N1) testing on all dairy cattle before interstate travel. Positive cases must be directly reported to the USDA for tracing.
Since the Tennessee Main Street program’s inception in 2010, 78 rural commercial districts have been improved. These 12 new additions bring that total number up to 90.