News  Agriculture

TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

January 28, 2026 05:01 PM • 
Marion Kirkpatrick, RFD NEWS STAFF

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
trump and tractor_nationalagday_white house.jpg
Washington Policy
EPA Removes DEF Sensor Rule Saving Agriculture Billions
Fewer DEF-related shutdowns could mean more uptime during planting and harvest seasons.
April 02, 2026 11:44 AM
 · 
Tony St. James
OaIYQ89v.jpg
Farm Monitor
Drought Tightens Grip on Georgia Growing Season, Raising Concerns for Crop Yields
Widespread drought and extreme weather leave producers managing limited resources
April 02, 2026 11:19 AM
 · 
John Holcomb
xdB9NAw2.jpg
Farm Monitor
Georgia Farm Passport Program Expands With Interactive Scavenger Hunt
Free program connects families to more than 100 farms with a new interactive app experience
March 31, 2026 01:42 PM
 · 
Neal Burnette-Irwin
CpghsDMI.jpg
FFA Today
FFA Today: Travel to East Texas for Experiential Learning with the Nation’s Largest FFA Chapter
Longview FFA gives students practical experience from meat processing to floral design in their unique curriculum.
March 30, 2026 03:26 PM
 · 
Neal Burnette-Irwin
Load More

Ag Equipment Features of Interest
Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

usda logo.png
USDA
USDA Announces Payments Under the 2026 Pima Cotton and Wool Trust Funds
March 15 of each year is the application deadline for the Pima Cotton Trust, and March 1 of each year is the application deadline for the Wool Trust. The law mandates trust payments by April 15. More information about these programs is available at www.fas.usda.gov/programs.
April 14, 2026 03:45 PM
 · 
RFD NEWS STAFF
7JGDl4xv.jpg
Rural Lifestyle
Tractor Supply Supports The Next Generation in Agriculture with 4-H Paper Clover Campaign
Tractor Supply’s Paper Clover Campaign raises millions of dollars each year for 4-H youth programs and scholarships. Local store community marketing manager Lexie Gamble joined Tuesday’s Market Day Report alongside 4-H student Matthew Rochford to discuss the partnership.
April 14, 2026 03:17 PM
 · 
Neal Burnette-Irwin
QPUuwwQX.jpg
Rural Lifestyle
Meet the Eligible Farmers: Cupid Hits the Countryside in “Farmer Wants a Wife” Season 4
The cast of “Farmer Wants a Wife” joined us to share their stories and preview Season 4 of the series, which premieres April 21 on FOX.
April 14, 2026 01:35 PM
 · 
Marion Kirkpatrick
corn crop aerial_adobe stock.png
Business
Corn Growers Advocate for Year-Round E15 as Fuel Prices and Farm Inputs Surge
Lane Howard and Adam Andrews with the National Corn Growers Association joined us in the studio discuss EPA’s approval of summer E15 sales, ongoing fuel market concerns, and the industry’s push for a long-term biofuels solution for farmers.
April 14, 2026 01:09 PM
 · 
Marion Kirkpatrick
4Snc6iqs.jpg
Sustainability
‘The Math Doesn’t Work:' Dairy Industry Champions Stewardship to Boost Efficiency and Profits As Costs Rise
Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
April 14, 2026 12:51 PM
 · 
Marion Kirkpatrick
8W176cwc.jpg
Livestock
Drought and Rising Costs Continue to Strain Texas Ranchers
Texas continues to play a critical role in the U.S. beef supply chain, with both cow-calf operations and feedlots contributing significantly to national production.
April 14, 2026 11:40 AM
 · 
Frank McCaffrey
Load More
Agriculture Shows
commodity-talk_scott_black-logo_1920x1080.jpg
mdr weekend_eliza_1920x1080.jpg
prairie prophets-share-image_logo.jpg
TopCrop_CombineWLogo_1920x1080.jpg
Commodity Talk
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
Market Day Report Weekend
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Prairie Prophets
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Top Crop
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.