Wheat Prices Rise on Poor Crop Conditions as Insurance Deadline Nears for Spring Plantings

Brooks York with AgriSompo provide insight on crop insurance considerations and the decisions farmers are making as the enrollment deadline approaches.

wheat crops grains stock photo yellow gold field farming harvest 18960699-g.jpg

NASHVILLE, TENN. (RFD NEWS) — Wheat markets have seen strong price movement in recent days following a disappointing crop condition report across several major producing states.

Analysts say dry conditions in the Southern Plains are raising concerns as the crop emerges from winter dormancy. Brian Hoops with Midwest Market Solutions explains that current ratings highlight how much the crop needs rain.

“You start with Montana, you’re 18% good to excellent. Nebraska’s also 18%. Oklahoma, a little bit better, but only 21% good to excellent. Texas, only 17 good to excellent,” Hoops said. “These are some major wheat-producing states, and their crop is not very good. Now things can change, but as we exit dormancy in the Southern Plains areas, we badly need some rain and a lot of the rain that is falling in my area this week and this weekend is missing some of these drier areas like western Kansas, western Oklahoma, out in Texas,” Hoops said.

Hoops says the wheat rally is currently being driven more by crop concerns than export demand.

According to the latest export sales data, about 7.5 million bushels of wheat were purchased over the past week. But brokers say lower exports are typical this time of year.

Greg McBride with Allendale Inc. says seasonal competition from South America plays a role.

“We don’t typically look for big sales at this time of the year. We know that Brazil and, well, even Argentina at some point here in the very near future are going be harvesting, or they are harvesting. But the situation is that they have cheaper beans at this time of the year anyway. They’ve got the freshest supply available and it’s ready to go. So they’re making these sales at this time.”

McBride says stronger new-crop sales data will likely begin appearing in early summer.

The March 15 deadline is approaching for farmers to modify their crop insurance coverage, and many producers are weighing key decisions amid tight margins as they head into the planting season. Brooks York with AgriSompo joined us on Monday’s Market Day Report to discuss what farmers should be considering as they review their coverage options for the 2026 crop year.

In his interview with RFD NEWS, York explained that producers may evaluate changes in the types of crop protection products they choose this year as they respond to current market conditions and risk concerns. He also discussed how price and yield remain the two primary factors in crop insurance decisions, while noting that farmers are paying attention to additional risks as they plan for the season ahead.

Related Stories
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
From rising trade tensions in Europe to a pending Supreme Court decision on tariffs and shifting demand from China, global trade policy spearheaded by President Donald Trump continues to shape the outlook for U.S. agriculture—adding uncertainty as farmers navigate another volatile year.
Livestock strength is carrying the farm economy, while crop margins remain tight and increasingly dependent on risk management and financial discipline.
Freight volatility and route selection remain critical to soybean export margins and competitiveness.
Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
U.S. agriculture entered the week with mixed signals as weather, logistics, and markets shaped early-year decisions. Here is a regional breakdown of domestic crop and livestock production for the week of Monday, Jan. 19, 2026.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Dr. Kelly Bruns from the Nebraska College of Technical Agriculture discusses how the college prepares students for careers in agriculture.
Bankruptcy filings reflect prolonged margin pressure, rising debt, and limited financial flexibility across farm country. Bigger operating loans are helping farms manage costs, but they also signal growing reliance on borrowed capital.
USDA’s February WASDE report, analysts expect minimal price movement as grain stocks remain steady. Traders weigh renewed Chinese soybean purchases, South American weather, acreage shifts, and upcoming USMCA trade talks.
RFD NEWS Correspondent Frank McCaffrey was in Mission, Texas, where state and federal officials addressed growers and producers at a round table event hosted at a citrus grower’s facility. He shows us how welcome news was all around.
Nationwide highlights expanded insurance options for cattle operations and their company initiatives to promote grain bin safety and support women in agriculture.
New Holland VP Ryan Schaefer shares insights into the brand’s legacy and innovations that support U.S. cattle producers.