The National Cattlemen’s Beef Association is promoting beef through digital platforms.
The Senior Vice President of Global Marketing and Research for the group shares how they are doing so with their new national advertising campaign, “Together We Bring More.”
“It is all focused on how beef transforms everyday gatherings into meaningful moments. We all know that when you are doing something special or even doing something ordinary, you want to have beef on the grill, and you want to have beef there at the center of your holiday table too. No matter what the occasion, we believe beef brings people together and is the meaningful protein that people associate good times with,” said Jennifer Nealson.
Nealson says there have been eight to 10 different commercials on digital platforms, including streaming devices, and they are seeing incredible results.
