50 Years in Cattle, One Big Change: How a Louisiana Producer Pivoted to Stay Profitable

Louisiana farmer Malcolm Braud says he is still discovering new ways to keep his family cattle operation thriving.

Tangipahoa Parish, La. (This Week in Louisiana Agriculture) — After more than 50 years in the cattle business, Louisiana producer Malcolm Braud says adapting has been the key to staying in business.

Rising production costs led Braud to shift from selling cattle through stockyards to selling most of his beef directly to consumers at local farmers’ markets.

Braud says the move has helped improve profitability while ultimately connecting customers with locally raised beef.

Related Stories
Years of practice and friendly competition have helped Kaitlyn and Kelsie Naquin earn a trip to the national championships.
For more than 125 years, the New Orleans restaurant has paired family recipes with ingredients from local producers.
The organization is encouraging farmers to check in on one another and seek help before reaching a crisis point.
Richland Parish Produce supplies fresh vegetables to school cafeterias and local restaurants.
Wyatt Bolding’s perseverance has earned him a spot as one of three finalists for Louisiana Farm Bureau’s 2026 Achievement Award.
The store offers a unique connection between consumers and LSU agriculture programs.