FarmHER + RanchHER is sponsored by:

5th-Gen FarmHER Grows Sweet Baby Broccoli in California’s Salinas Valley

FarmHER Kate Hitchcock joined us on the Market Day Report to discuss the upcoming episode of the show where Kirbe and the crew visit her family’s produce operation in California’s Salinas Valley, which premieres tomorrow, Sept. 24 at 9 PM ET only on RFD-TV.

FarmHER Kate Hitchcock specializes in growing Sweet Baby Broccoli in California’s Salinas Valley, known as “The Salad Bowl of the World.”

As a key figure in her family farm, FarmHER Kate Hitchcock works alongside her dad and brother to bring Sweet Baby Broccoli—a newer variety of one of their farm’s staple crops—to customers across the country who can’t get enough of this “sweet” and tender-stemmed brassica.

Kate is also taking the lead on her family’s fifth-generation produce farm by adopting innovative planting techniques to increase yields of her delicate crops and reduce labor costs.

Watch this all-new episode of FarmHER featuring Kate Hitchcock when it premieres TONIGHT, Tuesday, September 24, at 9:00 PM ET only on RFD-TV.

Catch encore airings on Fridays at 9:30 PM ET and Sundays at 10:00 PM ET.

Binge all episodes and past seasons of FarmHER and RanchHER on-demand at any time with your annual subscription to RFD-TV Now.

Related Stories
Meet Erica Sawatzke, a passionate sixth-generation turkey, corn, and soy FarmHER dedicated to preserving her family’s agricultural legacy at Oakdale Farms in Kensington, Minnesota.
Meet Annaliese Wegner, a Wisconsin dairy FarmHER, mom to twins, and a passionate agriculture advocate.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Analysts warn the closed U.S.-Mexico border is straining cattle supplies and packing capacity. StoneX and USDA data point to long-term industry shifts.
Michael Kelsey of the Oklahoma Cattlemen’s Association joined us with the latest on the Oklahoma wildfires, recovery efforts for ranchers, and the role agriculture leaders are playing in supporting rural communities.
USDA’s 2026 Food Price Outlook projects food prices rising 3.1%, with higher beef costs and falling egg prices shaping consumer trends.
House Agriculture Chairman Glenn “GT” Thompson says the 2026 Farm Bill is bipartisan, with 82% of the bills incorporated into it receiving bipartisan support.
High beef prices are squeezing South Texas restaurants, but Texas Farm Bureau says consumer demand remains strong despite record costs.
According to the Louisiana Department of Agriculture and Forestry, fire crews remain on alert statewide as Red Flag conditions persist. Officials warn that even contained fires can reignite quickly under current weather conditions.