HESSE, GERMANY (RFD-TV) — Farmers rely on dependable tools every day—whether it is equipment, emerging technology, or even the clothes they wear. STRAUSS, a family-owned company, has built its reputation on engineering high-performance workwear designed for daily farm tasks.
Henning Strauss, CEO of STRAUSS, joined us on Thursday’s Market Day Report to share more about the company’s mission and connection to agriculture.
In his conversation with RFD-TV News, Strauss introduced the company to viewers who may be hearing about it for the first time and explained how it has become a symbol for the farming community in Europe. He also expanded on the company’s motto, “a tool you wear,” discussing what that means in practical, everyday use for farmers.
Strauss detailed the company’s decision to join the U.S. Cotton Trust Protocol and spoke about the factors that drive its commitment to sustainability. He also emphasized how the company’s connection to the farming community remains central to its identity as well as how brands like STRAUSS can support U.S. cotton growers through responsible sourcing and industry engagement.
Looking ahead, he outlined what is next for STRAUSS in the U.S. as the company plans for 2026.
To discover durable workwear that works for farmers, visit: https://us.strauss.com/
September 23, 2025 03:54 PM
·
UNL Animal Science Ph.D candidate Anna Kobza joined us on Tuesday’s
Market Day Report to share her agriculture story and tips for other producers hoping to share their ag stories online or with the media.
September 23, 2025 03:24 PM
·
Let’s meet an inspiring young farmer leading the Tennessee FFA this year, but now has his sights set on the National stage.
September 22, 2025 01:26 PM
·
Cindy Kovar with AgriSafe joined us on Monday’s Market Day Report to talk about road safety and agriculture as we age.
September 22, 2025 01:06 PM
·
USMEF CEO Dan Halstrom joined us on Monday’s Market Day Report for his analysis on the U.S.-Taiwan trade agreement, which includes big bucks for U.S. Beef.
September 22, 2025 12:30 PM
·
Chad Collin, founder of The Quack Pack USA, joined us on Friday’s Market Day Report to share his expertise in training Border Collies to serve as indispensable farm and ranch dogs.
September 19, 2025 02:56 PM
·
Corn and beef exports showed strong momentum, cotton sales surged, and soybean sales held steady, though China remains absent from the U.S. market.
September 18, 2025 04:43 PM
·
American Farm Bureau Federation (AFBF) economist Danny Munch explains how the Emergency Livestock Relief Program application process differs from other USDA aid programs.
September 18, 2025 01:39 PM
·
Katelyn joined us on Wednesday’s Market Day Report to discuss her upcoming episode of Dirt Diaries: The FarmHER + RanchHER Podcast and share her ag journey.
September 17, 2025 02:42 PM
·
