AFBF: Christmas Tree Farmers Face Growing Pressure from Shifting Market Trends

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.

NASHVILLE, TENN. (RFD-TV) — For many families, picking out a real Christmas tree is a cherished holiday tradition — but behind that tradition is a farm sector experiencing mounting long-term challenges. This season, the U.S. Christmas tree industry is facing strain from shifting consumer habits, rising competition from Chinese-made artificial trees, and a decades-long decline in domestic production.

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S Christmas tree industry and the challenges growers are facing in today’s economy.

According to Munch, U.S. Christmas tree production remains a significant segment of specialty agriculture, with each tree requiring 7–10 years to reach market size. Despite the long-standing cultural appeal of real trees, growers face stiff competition from artificial alternatives — and between 85 percent and 95 percent of artificial trees sold in the U.S. are imported from China.

Long-term data reflect the pressure: the number of U.S. farms harvesting Christmas trees fell nearly 30 percent between 2002 and 2022. Yet, Munch emphasized why buying real still matters. Beyond supporting thousands of domestic jobs, real trees contribute to local economies and help keep family farms viable.

READ MORE: AFBF — Real Christmas Trees: A Market Worth Supporting

Related Stories
Nick Westgerdes of the American Society of Farm Managers & Rural Appraisers breaks down farmland values, rental rates, and sales trends in Illinois, while previewing the upcoming land values conference for 2026.
As National FFA Week continues, Ag Teacher Appreciation Day serves as a reminder of the lasting impact ag educators have on students, communities, and the future of American agriculture.
Analysts warn the closed U.S.-Mexico border is straining cattle supplies and packing capacity. StoneX and USDA data point to long-term industry shifts.
Michael Kelsey of the Oklahoma Cattlemen’s Association joined us with the latest on the Oklahoma wildfires, recovery efforts for ranchers, and the role agriculture leaders are playing in supporting rural communities.
USDA’s 2026 Food Price Outlook projects food prices rising 3.1%, with higher beef costs and falling egg prices shaping consumer trends.
High beef prices are squeezing South Texas restaurants, but Texas Farm Bureau says consumer demand remains strong despite record costs.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

FFA Western Region Vice President Jael Cruikshank talks about the importance of community service and how National FFA Organization members are making a difference in their communities during National FFA Week.
Ranger Road Fire has burned 283,000 acres across Kansas and the Oklahoma Panhandle and is nearing containment, as ranchers begin assessing cattle and infrastructure losses as they look toward recovery.
Fed cattle numbers are down two percent in February, according to the latest USDA report. Marketings fell 13 percent, signaling continued pressure on beef prices in 2026.
Galynn Beer of Tidal Grow Agri-Science joined us to discuss challenges in fertility management, the benefits of Align-N, and what growers can expect at Commodity Classic next week.
Iowa farmer Derek Hommer joined us to discuss grain bin safety, ongoing prevention efforts, and the importance of community preparedness during Nationwide’s Grain Bin Safety Week.
Congresswoman Celeste Maloy of Utah joins Champions of Rural America to discuss her new leadership role in the Western Caucus and her perspective on the Supreme Court’s ruling on President Trump’s tariff policy.