AFBF: Christmas Tree Farmers Face Growing Pressure from Shifting Market Trends

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.

NASHVILLE, TENN. (RFD-TV) — For many families, picking out a real Christmas tree is a cherished holiday tradition — but behind that tradition is a farm sector experiencing mounting long-term challenges. This season, the U.S. Christmas tree industry is facing strain from shifting consumer habits, rising competition from Chinese-made artificial trees, and a decades-long decline in domestic production.

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S Christmas tree industry and the challenges growers are facing in today’s economy.

According to Munch, U.S. Christmas tree production remains a significant segment of specialty agriculture, with each tree requiring 7–10 years to reach market size. Despite the long-standing cultural appeal of real trees, growers face stiff competition from artificial alternatives — and between 85 percent and 95 percent of artificial trees sold in the U.S. are imported from China.

Long-term data reflect the pressure: the number of U.S. farms harvesting Christmas trees fell nearly 30 percent between 2002 and 2022. Yet, Munch emphasized why buying real still matters. Beyond supporting thousands of domestic jobs, real trees contribute to local economies and help keep family farms viable.

READ MORE: AFBF — Real Christmas Trees: A Market Worth Supporting

Related Stories
South Texas ranchers and vets warn that labor pressures will make monitoring for New World screwworm difficult across large cattle operations.
StoneX Director of Fertilizer, Josh Linville, joins us to discuss fertilizer market trends and risk management strategies to navigate an uncertain farm economy and fluctuating agricultural input costs.
Secretary Brooke Rollins announced the distribution of a comprehensive memorandum on Friday in Fort Worth, at RFD-TV’s Rural Town Hall presented by the Western Caucus Foundation.
Ethanol and feed coproduct exports remain strong outlets for corn demand, even after April’s pullback.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

United Soybean Board Director and Missouri farmer Kyle Durham joins us to discuss farmer sentiment, alternative revenue programs, conservation incentives, domestic demand trends, and conditions on his farm this spring.
Secretary Rollins says the first U.S. calf infected with screwworm responded to treatment and is back to full health.
United Sorghum Checkoff’s Lanier Dabruzzi joins us to discuss National Sorghum Month, consumer awareness, and the increasing demand for sorghum used in gluten-free snacks.
Senate Western Caucus Chairman Sen. Cynthia Lummis of Wyoming joins us to discuss public lands grazing, New World screwworm response efforts, Western Caucus priorities, and policy supporting the future of rural America.
Industry estimates suggest approximately 500 million sterile flies per week may be required to fully eradicate the pest.