AFBF: Christmas Tree Farmers Face Growing Pressure from Shifting Market Trends

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.

NASHVILLE, TENN. (RFD-TV) — For many families, picking out a real Christmas tree is a cherished holiday tradition — but behind that tradition is a farm sector experiencing mounting long-term challenges. This season, the U.S. Christmas tree industry is facing strain from shifting consumer habits, rising competition from Chinese-made artificial trees, and a decades-long decline in domestic production.

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S Christmas tree industry and the challenges growers are facing in today’s economy.

According to Munch, U.S. Christmas tree production remains a significant segment of specialty agriculture, with each tree requiring 7–10 years to reach market size. Despite the long-standing cultural appeal of real trees, growers face stiff competition from artificial alternatives — and between 85 percent and 95 percent of artificial trees sold in the U.S. are imported from China.

Long-term data reflect the pressure: the number of U.S. farms harvesting Christmas trees fell nearly 30 percent between 2002 and 2022. Yet, Munch emphasized why buying real still matters. Beyond supporting thousands of domestic jobs, real trees contribute to local economies and help keep family farms viable.

READ MORE: AFBF — Real Christmas Trees: A Market Worth Supporting

Related Stories
Dairy markets are improving, but large supplies still cap the upside.
Investment and access to capital remain critical for agriculture.
Roger McEowen of the Washburn School of Law discusses the lack of legal expertise in rural areas and a new program in Kansas aimed at addressing the issue.
Jake Charleston from Specialty Risk Insurance Agency recapped an Oklahoma auctioneer contest and recent industry events, showing how stakeholder feedback helps insurers gauge market conditions and risk management needs.
Pat Hord with the National Pork Producers Council joined us to recap producer meetings in Washington and discuss key policy priorities including Prop 12 and agricultural labor.
Cattle-on-Feed is down on the year in the USDA’s April report, with lower placements and marketings signaling tighter feedlot activity.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Happy Independence Day from all of us at RFD-TV! We pulled together a playlist of some of our favorite country songs to play this Fourth of July!
A new study identified compounds within a “failed” tuberculosis treatment that effectively fight some herbicide-resistant “superweeds” in Australia. Researchers say their findings could be a “game-changer for the agriculture sector.”
Dennis Quaid has been very busy lately — whether he is entertaining us on-screen in an array of iconic roles or serenading us on-stage as the frontman of Dennis Quaid & The Sharks — we have a lot to ask the acclaimed actor & singer-songwriter when he visits RFD-TV’s TalkShopLive!
Customers have reported a 55-percent reduction in the use of antibiotics as a result of the new technology.
Country music artist Bobby Marquez helps host the annual event. Marquez also joined RFD-TV’s own Susanne Alexander in the studio for an update on the event as well as his other latest projects.
A new study from the University of California shows E-15 provides more emissions reductions compared to other blends of gasoline on the market.