AFBF: New Southeast Asia Trade Deals Expand U.S. Ag Markets Beyond China

Farm Bureau Economist Faith Parum discusses key outcomes from the U.S.-China trade agreement and the benefits of expanding trade across Southeast Asia.

WASHINGTON, D.C. (RFD-TV) — The agriculture sector remains cautiously optimistic following trade talks with China. While full details of the deal are still pending, new agreements with Southeast Asian countries are providing additional opportunities for U.S. farmers.

American Farm Bureau Federation (AFBF) economist Faith Parum joined us on Thursday’s Market Day Report to discuss key outcomes for U.S. agriculture from the China trade talks.

In her interview with RFD-TV News, Parum explained the potential benefits of expanding sales in Southeast Asian markets, recent deals and frameworks in the region, and challenges producers face when other countries maintain barriers to U.S. goods. In the last few weeks, news broke of new trade agreements between the U.S. and Malaysia, Cambodia, Thailand, and Vietnam.

“Southeast Asia is going to be one of our fastest-growing ag markets,” Parum explained. “Right now, they already spend over $12 billion on US ag goods, so continuing trade negotiations and expanding deals with them would be really great. This week we’ve heard of four: Malaysia, Cambodia, Thailand, and Vietnam. So those will continue to help provide stability in the region and keep prices steady here at home.”

Not only do these new markets provide overall stability for U.S. agriculture, but they also significantly expand market access for key industries.

“Like I mentioned, those four countries, we’ve seen reductions of tariff barriers and commitment to purchase more ag products. Malaysia has opened the door to purchase more U.S. dairy, poultry, rice, pork, and ethanol, and they’ve cut some non-tariff trade barriers on meat. So that’s a really great sign. Cambodia has eliminated some tariffs on farm products, which will open up the market for our goods. And then Thailand and Vietnam have both signed agreements to remove tariff barriers and increase their purchasing.”

Parum says that reductions in both tariff- and non-tariff-related barriers with smaller trade partners across Asia really benefit the bottom line for U.S. farmers and ranchers. The first is to expand access to new buyers and improve their ability to efficiently ship fresh products to international customers quickly, without sacrificing quality or costs.

“Non-tariff barriers really hit farmers directly. They can cause delays in shipping. When you’re talking about fresh produce or goods that can’t stay for very long when they’re held up in ports or held up on ships, that can really greatly reduce the value of those goods. That really directly impacts farmers. On top of that, we’ve seen just reduced market access due to non-scientific barriers — different meat standards, different labeling standards, that aren’t based on the science — and so, anytime we can reduce those non-tariff barriers, it really does help our U.S. farmers and ranchers.”

Related Stories
Consistent sorghum quality supports strong export demand potential.
Corn and sorghum exports remain strong; soybean demand lags.
Education efforts give visitors a closer look at dairy farming at the Rodeo Austin Livestock Show with the help of a cute cow named Lucy.
On this week’s Rural Health Matters, Dr. Jeffrey Gold raises awareness about Parkinson’s disease, shares insights on early detection, and offers guidance for patients and families in rural communities.
Texas Farm Bureau intern Jazmine Gutierrez-Davila uses her background and bilingual skills to connect kids to agriculture while attending Rodeo Austin’s Livestock Show.
New partnership focuses on rebuilding habitat for quail across the south

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

SoilView’s Chris Nelson explains why soil testing is essential, how it enhances nutrient management, and why growers should focus on data-driven strategies to guide planting and fertilization this year.
Corn Refiners Association VP Kristy Goodfellow offered insight into the Feeding the Economy Report’s key findings, showing the breadth of agriculture’s economic impact and the challenges ahead.
RealAg Radio’s Shaun Haney discusses Canada’s new soil health strategy, its implications for producers, and its potential to support sustainable agriculture in Canada compared to USDA funding for conservation.
National Association of Wheat Growers President Jamie Kress discusses how rising fertilizer prices pressure wheat producers and the Administration’s consideration of lowering duties on Moroccan phosphate.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
EPA estimates the rule could generate more than $10 billion for rural economies and support over 100,000 jobs across agriculture and manufacturing sectors.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.