Ag Secretary Brooke Rollins announces strategy to combat High-Path Avian Flu

U.S. Secretary of Agriculture Brooke Rollins announced her five-point comprehensive strategy to fight High-Path Avian Flu (HPAI) on Wednesday in an op-ed published in the Wall Street Journal.

brooke rollins (1).jpg

Photo via Brooke Rollins Official Facebook

Andrea Hanks

On Wednesday, U.S. Secretary of Agriculture Brooke Rollins revealed her 5-point, $1 Billion comprehensive strategy to fight High-Path Avian Flu (HPAI) in the coming months. The plan, first announced in an op-ed published in the Wall Street Journal, calls for a combination of biosecurity measures, vaccine development, and financial relief, as well as the implementation of regulatory and trade strategies in order to combat the disease itself and the resultant high price of eggs.

First, the USDA will invest up to $1 billion to fight against the crisis and, in turn, make eggs more affordable for consumers. The Agency has developed a pilot program, “Wildlife Biosecurity Assessments,” which helps implement safety measures. Approximately 150 sites have undergone assessments, and only one of those sites has been affected by HPAI. The agency will provide free consulting costs to all commercial egg-laying chicken farms.

Secondly, the USDA will make up to $400 million of financial relief to farmers whose flocks have been affected by HPAI.

Thirdly, the Agency is exploring the use of vaccines for laying chickens, and they will provide up to $100 million in research. There has not been an authorized vaccine yet, but the Agency will talk with state leaders, poultry and dairy farmers, and public health professionals.

Fourth, the USDA will take action to lower the costs of eggs by removing unnecessary regulatory burdens on egg producers. This will include looking at the best way to protect farmers from heavily regulated state laws (California’s Prop 12, for example).

Lastly, the Agency will consider temporary import options to reduce egg prices in the short term. They will proceed with imports only if the eggs meet U.S. safety standards.

Story via Wall Street Journal

Related Stories
Starting Monday, April 29, the USDA will require free avian flu (HPAI H5N1) testing on all dairy cattle before interstate travel. Positive cases must be directly reported to the USDA for tracing.
After months of declining consumer egg prices, buyers could be facing a sharp increase in costs as prices surge upwards once again.

LATEST STORIES BY THIS AUTHOR:

Wayne Cockrell with the Texas and Southwestern Cattle Raisers Association joined us to discuss preparedness, producer awareness, and the industry’s response to New World screwworm concerns.
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
From meatpacking settlements to landmark NEPA rulings, Roger McEowen outlines the top legal developments in 2025 that will shape agriculture in the years ahead.
Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.