Ag Secretary Brooke Rollins announces strategy to combat High-Path Avian Flu

U.S. Secretary of Agriculture Brooke Rollins announced her five-point comprehensive strategy to fight High-Path Avian Flu (HPAI) on Wednesday in an op-ed published in the Wall Street Journal.

brooke rollins (1).jpg

Photo via Brooke Rollins Official Facebook

Andrea Hanks

On Wednesday, U.S. Secretary of Agriculture Brooke Rollins revealed her 5-point, $1 Billion comprehensive strategy to fight High-Path Avian Flu (HPAI) in the coming months. The plan, first announced in an op-ed published in the Wall Street Journal, calls for a combination of biosecurity measures, vaccine development, and financial relief, as well as the implementation of regulatory and trade strategies in order to combat the disease itself and the resultant high price of eggs.

First, the USDA will invest up to $1 billion to fight against the crisis and, in turn, make eggs more affordable for consumers. The Agency has developed a pilot program, “Wildlife Biosecurity Assessments,” which helps implement safety measures. Approximately 150 sites have undergone assessments, and only one of those sites has been affected by HPAI. The agency will provide free consulting costs to all commercial egg-laying chicken farms.

Secondly, the USDA will make up to $400 million of financial relief to farmers whose flocks have been affected by HPAI.

Thirdly, the Agency is exploring the use of vaccines for laying chickens, and they will provide up to $100 million in research. There has not been an authorized vaccine yet, but the Agency will talk with state leaders, poultry and dairy farmers, and public health professionals.

Fourth, the USDA will take action to lower the costs of eggs by removing unnecessary regulatory burdens on egg producers. This will include looking at the best way to protect farmers from heavily regulated state laws (California’s Prop 12, for example).

Lastly, the Agency will consider temporary import options to reduce egg prices in the short term. They will proceed with imports only if the eggs meet U.S. safety standards.

Story via Wall Street Journal

Related Stories
Higher livestock prices reflect resilient demand, even as disease and herd shifts reshape 2026 supply expectations.
Georgia has regained its HPAI-free status after a swift response to October’s detection. Commissioner Tyler Harper urges producers to stay vigilant and maintain biosecurity.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Highly Pathogenic Avian Flu (HPAI) cases are rising. In the last week, seven commercial turkey, duck, and egg layer flocks were culled across five Midwest states and California.
While there has been an increase in outbreaks of Highly Pathogenic Avian Influenza (HPAI) this migration season, the CDC says the public health risk is low.
Approximately 42,000 birds were affected in the outbreak, officials said.

LATEST STORIES BY THIS AUTHOR:

Produce markets are in transition as fall approaches, with leafy greens and berries under pressure, while vegetables like celery, broccoli, and cauliflower are finding firmer ground.
Grain shippers face lower freight values thanks to weak soybean exports and strong rail service, but barge traffic and forward Gulf loadings suggest continued uncertainty as harvest ramps up.
It’s been a decade since Hurricane Rita ripped through southwest Louisiana, and recovery has been a long, difficult process for many who have lived in the coastal area. Today, oyster farming offers a pearl of hope.
Katelyn joined us on Wednesday’s Market Day Report to discuss her upcoming episode of Dirt Diaries: The FarmHER + RanchHER Podcast and share her ag journey.
California rancher and former NCBA President Kevin Kester joined House Republicans on Tuesday to tout provisions in the Big, Beautiful Bill that support family ranches.
The EPA proposal laid out two options: fully reallocate all exempted volumes to the 2026–2027 standards, or reallocate half.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.