Ag Secretary Brooke Rollins announces strategy to combat High-Path Avian Flu

U.S. Secretary of Agriculture Brooke Rollins announced her five-point comprehensive strategy to fight High-Path Avian Flu (HPAI) on Wednesday in an op-ed published in the Wall Street Journal.

brooke rollins (1).jpg

Photo via Brooke Rollins Official Facebook

Andrea Hanks

On Wednesday, U.S. Secretary of Agriculture Brooke Rollins revealed her 5-point, $1 Billion comprehensive strategy to fight High-Path Avian Flu (HPAI) in the coming months. The plan, first announced in an op-ed published in the Wall Street Journal, calls for a combination of biosecurity measures, vaccine development, and financial relief, as well as the implementation of regulatory and trade strategies in order to combat the disease itself and the resultant high price of eggs.

First, the USDA will invest up to $1 billion to fight against the crisis and, in turn, make eggs more affordable for consumers. The Agency has developed a pilot program, “Wildlife Biosecurity Assessments,” which helps implement safety measures. Approximately 150 sites have undergone assessments, and only one of those sites has been affected by HPAI. The agency will provide free consulting costs to all commercial egg-laying chicken farms.

Secondly, the USDA will make up to $400 million of financial relief to farmers whose flocks have been affected by HPAI.

Thirdly, the Agency is exploring the use of vaccines for laying chickens, and they will provide up to $100 million in research. There has not been an authorized vaccine yet, but the Agency will talk with state leaders, poultry and dairy farmers, and public health professionals.

Fourth, the USDA will take action to lower the costs of eggs by removing unnecessary regulatory burdens on egg producers. This will include looking at the best way to protect farmers from heavily regulated state laws (California’s Prop 12, for example).

Lastly, the Agency will consider temporary import options to reduce egg prices in the short term. They will proceed with imports only if the eggs meet U.S. safety standards.

Story via Wall Street Journal

Related Stories
Georgia has regained its HPAI-free status after a swift response to October’s detection. Commissioner Tyler Harper urges producers to stay vigilant and maintain biosecurity.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
Highly Pathogenic Avian Flu (HPAI) cases are rising. In the last week, seven commercial turkey, duck, and egg layer flocks were culled across five Midwest states and California.
While there has been an increase in outbreaks of Highly Pathogenic Avian Influenza (HPAI) this migration season, the CDC says the public health risk is low.
Approximately 42,000 birds were affected in the outbreak, officials said.
AFBF Economist Bearnt Nelson joins us with insights into current turkey flock sizes, HPAI concerns, and production impacts on holiday demand.

LATEST STORIES BY THIS AUTHOR:

Jake Charleston of Specialty Risk Insurance shares risk-reduction strategies to help cattle producers prepare for a successful year ahead.
Oregon FFA CEO Kjer Kizer discusses the proposed budget reductions, potential consequences, and the importance of protecting learning opportunities for students interested in agriculture.
RealAg Radio host Shaun Haney explains why the 2026 USMCA review could directly affect dairy access, produce competition, and export reliability for U.S. farmers and ranchers.
Smaller U.S. production and steady global demand could provide better pricing opportunities in 2026.
More than 1,100 residents and farmers have signed a letter urging Ag Secretary Brooke Rollins to step in, saying the proposal threatens irrigation supplies and long-term farm viability in the region.
Reviewing risk management now can help dairy and livestock producers enter 2026 with clearer margins and fewer surprises.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.