With rural migration continuing and many rural communities seeing an increase in their population, agritourism is one way farmers can open new revenue streams, and you do not have to look far for customers.
According to OSU Extension’s Audrey Comeford, “A lot of the agritourism customers, the majority of them, were within 50 miles of the farm and then we’re looking at the folks coming from farther away— 19% is coming from more than 50 miles, and 15% are the overnight visits.”
In the latest Ag Census, just 1.5% of U.S. farmers said that they do some kind of agritourism.
Despite the small amount, they bring in a lot of money. USDA shows that in 2022, farmers and ranchers brought in more than $1.2 billion in agritourism. That is a 12% jump from 2017.
Texas leads the pack, followed by California, Colorado, and Hawaii.
Researchers found that farms near populated counties earned the most, as well as specialty crop operations.
As the new year begins, both farmers and rural families are taking stock of their finances and planning ahead for 2026.
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