AI-Driven Data Center Growth Sparks Debate Across Rural America on Risk vs. Reward

CoBank Knowledge Exchange’s Jeff Johnston shares the group’s positive perspective on expanding data centers into rural areas and weighs the risks and rewards for those communities.

DENVER, Colo. (RFD NEWS) — Artificial intelligence is driving a surge in data center expansion, creating increased demand for land and power. Many developers are now looking to rural America as an ideal location, citing available space and access to energy. While some view this trend as an economic opportunity for rural communities, others have raised concerns about its potential impact on farmland and ranchland.

CoBank digital infrastructure economist Jeff Johnston joined RFD NEWS to discuss how this issue is being viewed in rural communities.

In the interview, Johnston addressed potential negatives being raised by rural residents, including concerns that data center development could threaten agricultural land and change long-standing land use in farming and ranching areas. He also discussed whether data center developers are beginning to respond to community concerns and if those efforts could give rural communities added bargaining power as discussions move forward.

Johnston outlined some of the optimism coming from rural communities that see data centers as a way to support schools, towns, and local economies. The conversation also included reports circulating on social media suggesting data centers may be offering higher per-acre payments for farmland than solar and wind projects. Johnston shared insight into what is generally being offered.

To close, Johnston provided his outlook as discussions around data center development continue to evolve in the year ahead.

Related Stories
ARC/PLC, marketing loans, and crop insurance each matter at different points in the price cycle — and the new Farm Bill strengthens the balance among them.
Kate Walker has the story, highlighting how students are learning to protect and preserve natural resources while gaining valuable technical and teamwork skills.
The Summit Cup is the fourth and final event in the Major League Fishing Team Series. Catch the action live on RFD-TV, starting on Sunday, November 16.
Experts highlight the importance of monitoring insecticide resistance in crops and improving disease traceability at livestock shows through RFID technology.
Lewie Pugh, with the Owner-Operator Independent Drivers Association, joined us on Monday’s Market Day Report to share his perspective on what the bill could mean for truckers.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

House lawmakers are expected to vote late this afternoon to end the longest government shutdown in U.S. history. The bill they are voting on includes some big priorities for Rural America.
A Reuters report shows China has a soybean “glut,” finding stockpiles at Chinese ports are at record levels, with crushers there holding the most supplies since 2017.
Once a year, Army crew chiefs and Black Hawk mechanics undergo live aerial gunnery training—loading, firing, and practicing the teamwork they’ll need in real missions.
The National Milk Producers Federation (NMPF) says recent wins in markets like Malaysia and Cambodia help farmers focus on production rather than trade barriers.
Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.
Today, we honor the courage, dedication, and service of the men and women of the United States Armed Forces by taking a closer look at their commitment and teamwork in action.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.