GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.
Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.
In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.
Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.
Honoring American Heroes on Veterans Day
As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.
Follow the link below to discover more veteran stories and tributes to American Heroes like this one:
MORE: AMERICAN HEROES
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