GRAPEVINE, Texas (RFD-TV) — Kubota is continuing its mission to support military veterans transitioning into agriculture through its “Geared to Give” program, which provides equipment and resources to help farmer veterans build successful operations.
Kubota President Alex Woods joined us on Tuesday’s Market Day Report to discuss the “Geared to Give” program, the company’s commitment to those who served, and how the initiative impacts veterans and continues to grow.
In his interview with RFD-TV News, Woods explained the goals behind the Geared to Give program and why supporting farmer veterans is such an important part of Kubota’s values. He shared how the company’s equipment donations have made a tangible difference in the lives of veterans and their families, helping them start or expand farming operations.
Woods also reflected on the recent recognition of five new farmer veterans at Kubota’s National Dealer Meeting, calling it one of the company’s most meaningful traditions. In addition to Geared to Give, he highlighted Kubota’s partnership with the Boot Campaign — a national nonprofit dedicated to improving the lives of veterans and military families — and shared how viewers can get involved or learn more about both initiatives.
Honoring American Heroes on Veterans Day
As we mark Veterans Day, we at RFD-TV want to extend our deepest gratitude to all who have served — especially the men and women of Rural America who continue to inspire us through their dedication both in uniform and on the farm.
Follow the link below to discover more veteran stories and tributes to American Heroes like this one:
MORE: AMERICAN HEROES
Farm CPA Paul Neiffer has developed a detailed calculator to help producers navigate the program’s requirements. He joined us on Thursday’s Market Day Report to explain how it works.
December 04, 2025 01:20 PM
·
Dr. Sally DeNotta with the American Association of Equine Practitioners (AAEP) provides horse owners with guidance on the recent outbreak of Equine Herpes Virus (EHV).
December 04, 2025 12:22 PM
·
Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.
December 03, 2025 03:24 PM
·
Dr. Jeffrey Gold, President of the University of Nebraska, joined us to break down what telehealth entails and which conditions can be managed through remote appointments.
December 03, 2025 02:17 PM
·
While the agriculture industry hoped details on proposed “bridge” payments for farmers would be released this week, Ag Secretary Brook Rollins said the USDA is still working with the White House on the finer points.
December 03, 2025 01:36 PM
·
December 02, 2025 01:26 PM
Brooks York with AgriSompo joins us to offer an update on what agents are prioritizing as the calendar year winds down.
December 01, 2025 03:06 PM
·
A leading Oklahoma veterinarian explains common symptoms of Equine Herpes Virus (EHV) and warns owners to remain vigilant because it can spread quickly among horses.
December 01, 2025 02:16 PM
·
National FFA President Trey Myers joins Monday’s FFA Today to share his hopes and goals for the 2025-2026 year as he steps into this opportunity to lead and serve the next generation of agriculture.
December 01, 2025 01:00 PM
·
