LUBBOCK, TEXAS (RFD NEWS) — Rural counties cannot afford to fall behind as artificial intelligence and digital tools reshape agriculture. Texas A&M researchers say AI, machine learning, and digital technologies could help farms, food processors, and rural businesses improve efficiency, planning, and competitiveness.
Those tools can support real-time pricing, supply chain coordination, market analysis, and better access to information. Digital twins could allow producers to test virtual farm scenarios before making costly operational decisions.
The challenge is adoption. Many rural agribusinesses face limited capital, weak broadband, fewer tech-trained workers, and limited training on how AI tools fit daily operations. Smaller businesses may also struggle with software costs, maintenance, and data management.
Those barriers are especially important in rural counties where agriculture supports jobs, income, and local economic development. If adoption lags, rural businesses could lose ground to better-connected competitors.
Texas A&M researchers say extension services, land-grant universities, and affordable digital tools can help build local capacity.
Farm-Level Takeaway: AI may help rural agribusinesses improve efficiency, but adoption depends on training, broadband, and practical tools.
Tony St. James, RFD News Markets Specialist
Dr. Gold encouraged farmers and ranchers to prioritize eye safety in their daily routines, offering his expertise to help reduce risks on this week’s Rural Health Matters.
March 25, 2026 03:32 PM
·
Recent USDA reports show a steady feedlot supply despite growing consumer demand for beef, ahead of typical seasonal summer trends.
March 25, 2026 03:22 PM
·
University of Nebraska-Lincoln highlights hands-on programs preparing students for a wide range of agriculture-related fields
March 25, 2026 02:54 PM
·
Citrus production depends heavily on reliable irrigation, making water shortages a critical issue for South Texas growers moving forward.
March 25, 2026 01:47 PM
·
After devastating wildfires swept through Nebraska, Sen. Deb Fischer is championing a bill to expedite the relief process for farmers and ranchers. She joins us with updates on recovery efforts, conditions on the ground, and how the ag community has stepped up to help.
March 25, 2026 10:58 AM
·
Lower costs improve competitiveness, but demand remains uncertain.
March 25, 2026 10:00 AM
·
