WASHINGTON, D.C. (RFD-TV) — The American Lamb Board is putting more checkoff dollars toward improving lamb quality and productivity in the coming months.
The board says research funding will support efforts to improve flock health, production efficiency, genetics, and lamb quality. It says those investments are needed alongside efforts to increase consumer demand.
The focus comes as industry groups say imported lamb’s share of the market has grown from 30 percent in 1999 to more than 70 percent today, with most imports coming from Australia and New Zealand.
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